insights from businesses

In this podcast, Mel Telecican helps you navigate the myriad of ways individuals and business can leverage, productise and monetise knowledge and business data. Mel interviews guests about the obstacles, benefits and results experienced by people who have done it themselves for their own or other’s businesses. Monetising Knowledge the podcast, was born out of a need to discern the best approach to ‘work smarter and not harder’. To do that, Mel speaks with experts in their fields to talk about licensing IP, app development, video marketing for conversion, content marketing, online courses, pricing psychology, affiliate networks, media, podcasting, events/retreats/conferences, membership sites, masterminds, product development, speaking/pitching, webinars, audio books, quiz/diagnostic dev, blogging, vlogging, even software development.

18. Mel Telecican: Is an online course right for you?

Is an online course right for you?

In this solo episode I, Mel Telecican talk about a subject that I (Mel Telecican) am passionate about and that is helping people to identify whether an online course is right for their business.

In this episode I cover:

  • Why an online course isn’t right for everyone
  • The importance of a good sales page when selling your course
  • Why an online course isn’t the best option if you are starting out and wanting to build credibility
  • Why a course is a good product offering for those that aren’t yet your ideal client
  • Using an online course to free up time and teach on a greater scale
  • Creating additional revenue streams
  • How courses can benefit thought leaders to reach audiences of scale
  • Tapping into a one-to-many business model
  • Broadening your target market through partnerships
  • Scaling your business through digital global distribution
  • Using evergreen content in your course
  • Creating a legacy through your online course
  • Seeing your online course as part of your overall business infrastructure


Register for our upcoming free interactive online training Will they buy? Here to help you validate your online course idea.

Download the Is an online course right for you Checklist here


Links mentioned in the podcast

15. Jon Hollenberg: Websites that convert

Websites that convert

In this episode we are joined by the Jon Hollenberg, from Five by Five, a Gold Coast based web design agency who build great looking high performing websites with WordPress. Jon Hollenberg is also the author of “Love at First Site – A No B.S Guide To Getting Your Website Firing”.


In this interview we cover:

  • What makes a high-performing website
  • The importance of knowing what the objective is of your website
  • How to save time by qualifying your leads through your website
  • The multiple step online questionnaire that Jon uses, and how that skyrocketed his overall conversion rate
  • How a multiple step questionnaire is helping your potential clients to make small incremental commitments during your sales process
  • The importance of user experience in a well designed site
  • How a new site for a shed manufacturer increased their incoming inquiries by 500% within the first month
  • Why you should invest in a good ‘Your Story’ video
  • The frequencies of call to actions on your website
  • Why you need to consider mobile devices in web design
  • The importance of incorporating more social proof into your web presence and the exact process Jon uses with Google Reviews.

Links mentioned in the podcast