insights from businesses

In this podcast, Mel Telecican helps you navigate the myriad of ways individuals and business can leverage, productise and monetise knowledge and business data. Mel interviews guests about the obstacles, benefits and results experienced by people who have done it themselves for their own or other’s businesses. Monetising Knowledge the podcast, was born out of a need to discern the best approach to ‘work smarter and not harder’. To do that, Mel speaks with experts in their fields to talk about licensing IP, app development, video marketing for conversion, content marketing, online courses, pricing psychology, affiliate networks, media, podcasting, events/retreats/conferences, membership sites, masterminds, product development, speaking/pitching, webinars, audio books, quiz/diagnostic dev, blogging, vlogging, even software development.

27. Georgia Thomas: Protecting Your Products and Services

Protecting Your Products and Services

In this episode, I interview Georgia Thomas, author of The Small Business Legal Toolkit, and we talk about protecting your business’ products and services.


In this episode we cover:

  • Georgia’s services for small businesses with a special focus on Intellectual Property
  • Coaches trademarking their product and program names and copywriting content
  • Testing where value lies before trademarking your program and identifying the level of protection you need
  • How trademarking classifications work and its cost
  • Georgia’s Legal Mapping Strategy Sessions for business owners and what it covers
  • Georgia’s book and her experience with businesses who have availed her services beyond the startup phase
  • The importance of Intellectual Property, licensing and how it works
  • Building an Asset bank and its use
  • Misconceptions about trademarks – its purpose, what they are and aren’t
  • How international trademarks work
  • Issues with tagging for key names or key terms with trademarks
  • Working with a lawyer you can connect with and who understands how your business runs


Links mentioned in the podcast

26. Carrie Gurr: What the GDPR means for Australian Businesses

What the GDPR means for Australian Businesses

In this episode, I interview Carrie Gurr, Director at Taipan Group Ltd.

Taipan Group Ltd. provides advice and develops strategies to assess and mitigate cybersecurity risks to an organisation.


In this episode we cover:

  • What is the GDPR or General Data Protection Regulation in the EU
  • Effect of the GDPR to business owners in Australia
  • How to Minimize risk in data capturing for retailers and online business owners
  • Kinds and amount of data covered
  • Requiring and clearing consent from clients on the use of collected information
  • Different approaches to locating and dealing with your clients covered by the GDPR
  • Understanding the risk of a breach in your database
  • Principles of best practice in managing your data
  • The risks and consequences for businesses when they are breached
  • How creating risk profiles and performing end-to-end business data analysis can help identify and mitigate the risks of the business
  • Paid solutions and softwares storing customer data – are they safer?
  • Securing data through people, process, and technology
  • How prevention is better than cure when managing data solutions
  • Services offered by the Taipan Group in securing and protecting the data of their clients
  • What small businesses can do to secure and protect their data
  • Sharing ownership of the data within the organization
  • Australian compliance laws in data privacy like The Privacy Act of Australia and others
  • Looking at compliance as a best practice in handling information, managing data, and being a security-aware organization
  • Guide for businesses in budgeting for information security
  • Online payment processing websites like Stripe, Square, etc. – are they more protected than independent payment processing?
  • Checklist for business owners – 8 steps towards checking your compliance to GDPR


Links mentioned in the podcast