insights from businesses

In this podcast, Mel Telecican helps you navigate the myriad of ways individuals and business can leverage, productise and monetise knowledge and business data. Mel interviews guests about the obstacles, benefits and results experienced by people who have done it themselves for their own or other’s businesses. Monetising Knowledge the podcast, was born out of a need to discern the best approach to ‘work smarter and not harder’. To do that, Mel speaks with experts in their fields to talk about licensing IP, app development, video marketing for conversion, content marketing, online courses, pricing psychology, affiliate networks, media, podcasting, events/retreats/conferences, membership sites, masterminds, product development, speaking/pitching, webinars, audio books, quiz/diagnostic dev, blogging, vlogging, even software development.

12. Tim Dwyer: When is the right time to monetise knowledge?

When is the right time to monetise knowledge?

In this episode we are joined by Tim Dwyer who talks to us about various ways to monetise knowledge.

Tim has over 20 years in business, and specialises in helping businesses strategically grow their assets, increase their business value, hone and leverage their capabilities.


In this interview we cover:

  • How the different business phases reflects how you monetise knowledge
  • The value of intellectual property (IP)
  • Process mapping
  • The different types of processes following the customer’s journey
  • Examples of effective onboarding processes
  • The importance of productising for service based businesses
  • Pricing and packaging information on websites
  • Exploring uniqueness and best asset to move a business forward
  • The illogical order of process mapping to build a sales strategy
  • The importance of clear brand messaging
  • How to Onboard at scale
  • The different methods to capture IP with impact
  • 5 layers of building capability within a business
  • Looking at different industries to see what they’re doing well and creating a simple model
  • Simpflying business rather than complicating it


Links mentioned in the podcast

11. Nicole Abboud: Video + podcasting for lawyers

Video + podcasting for lawyers

In this episode we chat to Nicole Abboud who hosts The Gen Why Lawyer podcast, based in the US.

Nicole is the founder of Abboud Media which is a modern video marketing and podcasting agency driving creativity in the legal profession with a focus on connecting lawyer + client.


In this interview we cover:

  • Taking a traditional industry and using edgy, modern marketing activities
  • Why there is a big interest in podcasting
  • Which podcast format is the most popular amongst Nicole’s lawyer clients
  • The preparation required for different formats
  • How to reach the target audience of your podcast
  • The importance of a good podcast title
  • Some elements of podcast SEO
  • Who in the organisation is best to deliver a branded podcast
  • The reality of starting out with video and podcasting a little nervous
  • The impact and results from video marketing and podcasting
  • Using a podcast as part of the sales funnel
  • Podcast distribution strategy
  • Best LinkedIn practices


Links mentioned in the podcast