insights from businesses

In this podcast, Mel Telecican helps you navigate the myriad of ways individuals and business can leverage, productise and monetise knowledge and business data. Mel interviews guests about the obstacles, benefits and results experienced by people who have done it themselves for their own or other’s businesses. Monetising Knowledge the podcast, was born out of a need to discern the best approach to ‘work smarter and not harder’. To do that, Mel speaks with experts in their fields to talk about licensing IP, app development, video marketing for conversion, content marketing, online courses, pricing psychology, affiliate networks, media, podcasting, events/retreats/conferences, membership sites, masterminds, product development, speaking/pitching, webinars, audio books, quiz/diagnostic dev, blogging, vlogging, even software development.

8. Nathan Challen: Developing an app for business

Developing an app for business

In this episode we are talking about app development. Have you ever considered apps for your business? There are a whole range of apps out there that are quite useless. But we’re going to talk about how they can be quite valuable in the sales funnel as well as how apps can help with business efficiencies as well.

Nathan Challen from Envisage Apps talks about the process of getting apps developed and discusses the types of apps there are to leverage, productise and monetise our knowledge.

In this interview we cover:

  • Using apps to take business to another level
  • Why businesses are getting apps developed
  • Using apps to disrupt new and current businesses
  • The emerging technologies/data points available to apps through the smartphone
  • The importance of the win/win situation – business objectives and user experience
  • The types of apps and difference in pricing
  • What native means in app terminology
  • Examples of the apps developed by Envisage Apps
  • Insights to the dashboard about how data can be used in business
  • Why some apps get traction and others don’t
  • The importance of a good, clear user experience
  • Attracting new prospects at the top of the funnel
  • Marketing your app to find a new audience
  • Using Facebook to test your app and tweak features
  • The process of engaging an app developer
  • What obstacles stop people getting their App developed
  • Insights into choosing an App Developer (local or remote)
  • Nathan’s tips on app development
  • Getting into the App Store and Google Play


Links mentioned in the podcast

7. Martin Corr: Affiliate marketing unpacked

Affiliate marketing unpacked

In this episode we are joined by the co-founder of digital start-up agency Periscope Martin Corr.  

This new marketing business agency offers world class strategy, consulting, infrastructure and services to ecommerce businesses.


In this interview we cover:

  • What affiliate marketing is and isn’t
  • The three key stakeholders in an affiliate relationship and the roles they play
  • Why people are paying for leads and not just sales and conversion
  • The research you need to do when going into affiliate marketing
  • Identifying where the risk is in the affiliate relationship
  • Questions that you should be asking of the affiliate network when doing your research
  • Where to find affiliate networks that cater for professional services
  • How to deal with competition in your affiliate programs
  • How earnings per click works (EPC)
  • What affiliates are looking forward from the merchant to help drive your sales and traffic
  • Tips for building a relationship with your top affiliates
  • Different methods of ongoing management of your affiliate program
  • How creating a private affiliate program worked for SurfStitch
  • Obstacles to consider when starting a relationship with an affiliate network
  • The unnecessary concern over fake traffic
  • Identify potential fraudulent transactions
  • How Periscope works with e-commerce business to grow their online presence and sales

Links mentioned in the podcast