6 November, 20178 October, 2018 by Mel Telecican

7. Martin Corr: Affiliate marketing unpacked

Affiliate marketing unpacked

In this episode we are joined by the co-founder of digital start-up agency Periscope Martin Corr.

This new marketing business agency offers world class strategy, consulting, infrastructure and services to ecommerce businesses.

What affiliate marketing is and isn’t
The three key stakeholders in an affiliate relationship and the roles they play
Why people are paying for leads and not just sales and conversion
The research you need to do when going into affiliate marketing
Identifying where the risk is in the affiliate relationship
Questions that you should be asking of the affiliate network when doing your research
Where to find affiliate networks that cater for professional services
How to deal with competition in your affiliate programs
How earnings per click works (EPC)
What affiliates are looking forward from the merchant to help drive your sales and traffic
Tips for building a relationship with your top affiliates
Different methods of ongoing management of your affiliate program
How creating a private affiliate program worked for SurfStitch
Obstacles to consider when starting a relationship with an affiliate network
The unnecessary concern over fake traffic
Identify potential fraudulent transactions
How Periscope works with e-commerce business to grow their online presence and sales