Angela Henderson

33. Angela Henderson: Foundations for business

Foundations for business with Angela Henderson

In this episode, I talk to Angela Henderson, owner of Finlee + Me and Angela Henderson Consulting. Finlee + Me has had great success in the online e-commerce space with her prolific and highly structured content marketing strategy. She has had partnerships with big brands such as Netflix and knows what it really takes to build a strong brand with a good foundation


In this episode we cover:

  • Rundown of her success with Finley and me and how it started
  • Networking with businesses in the same industry as well as with businesses from different industries
  • Having a strategy for getting partnerships
  • How personal stuff resonates more with people
  • Angela working with the niche area of business start-ups
  • Identifying ideal clients and tailoring content around it
  • The importance of websites and how you make it work for and speak to your audience
  • Google analytics
  • Growing your email list
  • The importance of human connection in your business
  • The need for SEO to be found organically
  • An example of how a website and SEO worked for one of Angela’s clients
  • Key to retaining clients
  • How outsourcing can help you and your business


Links mentioned in the podcast

Angela Henderson Consulting Website

Finlee + Me

Australian Business Collaborative Facebook Group

Business & Life Conversations Podcast

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