Over the last 5 years, Mel has become increasingly curious about the methods to ‘work smarter rather than harder’. The podcast was born out of a desire to learn more about how to leverage and productise (and therefore monetise) existing knowledge, experience and business data. Importantly, these insights needed to come from people who have experienced significant success with their implementation.
As the Founder and Director of two businesses – a conversion-focused marketing automation service and a turnkey online course development service – Mel knows that her business offers proven ways to leverage, productise and monetise – but they are not the only opportunities. The method needs to fit the business objectives and trajectory. As a business owner and as a speaker, it made sense for Mel to seek up-to-date proof rather than learning from older resources. So Mel now investigates all of the methods and shares them with other like-minded individuals through her podcast – Monetising Knowledge.
Mel Telecican
Podcaster, Speaker & Digital Marketing Specialist