insights from businesses

In this podcast, Mel Telecican helps you navigate the myriad of ways individuals and business can leverage, productise and monetise knowledge and business data. Mel interviews guests about the obstacles, benefits and results experienced by people who have done it themselves for their own or other’s businesses. Monetising Knowledge the podcast, was born out of a need to discern the best approach to ‘work smarter and not harder’. To do that, Mel speaks with experts in their fields to talk about licensing IP, app development, video marketing for conversion, content marketing, online courses, pricing psychology, affiliate networks, media, podcasting, events/retreats/conferences, membership sites, masterminds, product development, speaking/pitching, webinars, audio books, quiz/diagnostic dev, blogging, vlogging, even software development.

22. Dyan Burgess: Creating and publishing books

Creating and Publishing Books

In this episode I interview independent book publisher, author and illustrator Dyan Burgess.

Dyan has self-published a whopping 2 million words and currently produces a book per month.


In this episode we cover:

  • Why you should look at publishing your own books
  • Her journey to publishing her first book which then lead to her and her husband publishing over 100 children and business books
  • Some of the downfalls to consider when using a traditional book publisher
  • The connection that a physical book can still make with your audience
  • Idea generation for books and publications
  • How the initial focus of supporting and listening to existing clients helped to create a blog and then books for her husband Matthew’s law practice
  • How she manages to publish one book a month and how Bake a Business Book came about
  • Common obstacles that hold people back from publishing
  • Frameworks of putting your knowledge into a book format
  • How a book can help you to refocus and move forward in your business and career
  • The importance of knowing your why for writing a book
  • How to use links and QCodes in your book to connect with the audience and remain relevant
  • Opportunities that can arise from being a published author and the impact it can have on your personal brand awareness
  • The importance of getting feedback on book ideas and seeing how others use your content for new book and product ideas
  • Tips for marketing and leveraging your book
  • The power of webinars in book marketing and idea generation.


Links mentioned in the podcast


21. Adam Houlahan: Leveraging LinkedIn

Leveraging LinkedIn

In this episode, our guest is LinkedIn expert, Adam Houlahan from Web Traffic that Works where he helps people  build personal and business brands.


In this episode we cover:

  • Advantages of building a personal brand on LinkedIn for Business-Business & Business-Consumer marketing
  • The things you shouldn’t do on LinkedIn
  • How to make good, valuable connections
  • How to build influence and position yourself on LinkedIn
  • The different types of content for the publishing platform and status updates
  • LinkedIn native video
  • Example of someone who uses LinkedIn really well
  • Engagement bait
  • Advertising on LinkedIn
  • Some quick tips to leverage your profile.


Links mentioned in the podcast

Web Traffic that Works

Adam on LinkedIn

Free LinkedIn Course