insights from businesses

In this podcast, Mel Telecican helps you navigate the myriad of ways individuals and business can leverage, productise and monetise knowledge and business data. Mel interviews guests about the obstacles, benefits and results experienced by people who have done it themselves for their own or other’s businesses. Monetising Knowledge the podcast, was born out of a need to discern the best approach to ‘work smarter and not harder’. To do that, Mel speaks with experts in their fields to talk about licensing IP, app development, video marketing for conversion, content marketing, online courses, pricing psychology, affiliate networks, media, podcasting, events/retreats/conferences, membership sites, masterminds, product development, speaking/pitching, webinars, audio books, quiz/diagnostic dev, blogging, vlogging, even software development.

10. Dr Emily Verstege: Online quiz & diagnostic tool development

Online quiz & diagnostic tool development

Dr Emily Verstege In this episode we are joined by Dr Emily Verstege about the untapped area of online diagnostics and quizzes for monetizing your knowledge and building a thought leader status.


In this interview we cover:

  • How she teaches influencers, experts, thought leaders to build diagnostic surveys to help build their profile
  • How diagnostic tools can help to create warm leads and increase your conversion rates
  • Using diagnostic tools on your website as a lead magnet
  • Shaping content and teachings to deliver relevant treatments and outcomes
  • How the power of personalised content can help gain great traction for prospects
  • Why you need to reverse engineer when building your diagnostic tool
  • How a family tragedy lead her to change your career
  • How the New York Times used a reader survey to get the most clicked on article in that year
  • How a bespoke marketing diagnostic tool has helped a personal branding expert to grow the speaking side of her business and how she uses that to customise her keynotes
  • Using a diagnostic tool to drive website traffic, captures leads, engagement on social media and be the connecting link between your offline  and online marketing
  • Using a diagnostic tool to segment your database and identify areas for new products
  • How to utilise the information gathered from a diagnostic tool to create a leveraged position and in turn assist in authoring a book
  • Measuring the return on investment on a creating a diagnostic tool


Links mentioned in the podcast

9. Dan Norris: Content marketing on tap

Content marketing on tap with Dan Norris

In this episode we are joined by the serial entrepreneur Dan Norris to talk about how he has used just content to market and grow his businesses.

In this interview we cover:

  • His journey as a struggling entrepreneur to building a million dollar business and selling it to Go Daddy, writing four best-selling books,  building a six-figure mastermind business, and building the Black Hops Brewery, all in the last 4 years
  • The difference between running an online business and a physical multi-faceted Brewery
  • Understanding your weakness and hiring to accommodate those
  • Dealing with red tape delays and the importance of just taking action to start/open a business
  • How they used crowdfunding to launch a book and how it has created a new community around their brewery
  • The importance of traction rather than vanity metrics
  • How they have used a podcast to promote and document their start-up journey as new brewery owners
  • How content marketing helped scored a massive partnership for the launch of Call of Duty
  • How Dan only uses content to market his businesses and why he doesn’t obsess over data
  • How books can grow trust with your community
  • Why you need to start a business from your content or knowledge
  • How they are using Instagram and Instagram stories to grow
  • How Dan is getting a 40% open rate on his newsletter through targeted and relevant content
  • The importance of a segmented database for email marketing


Links mentioned in the podcast