insights from businesses

In this podcast, Mel Telecican helps you navigate the myriad of ways individuals and business can leverage, productise and monetise knowledge and business data. Mel interviews guests about the obstacles, benefits and results experienced by people who have done it themselves for their own or other’s businesses. Monetising Knowledge the podcast, was born out of a need to discern the best approach to ‘work smarter and not harder’. To do that, Mel speaks with experts in their fields to talk about licensing IP, app development, video marketing for conversion, content marketing, online courses, pricing psychology, affiliate networks, media, podcasting, events/retreats/conferences, membership sites, masterminds, product development, speaking/pitching, webinars, audio books, quiz/diagnostic dev, blogging, vlogging, even software development.

14. James Schramko: The Recurring Revenue Model

The Recurring Revenue Model

In this episode we are chatting to James Schramko from Superfast Business and Silver Circle. This show is about the recurring revenue model, otherwise known as a subscription based model and the movement of moving towards operating within this model.


In this interview we cover:

  • The all-you-can-eat model
  • Which businesses will fit the subscription model
  • What is ‘churn’
  • The variations to start people on recurring subscriptions
  • Using contracts in this model
  • Understanding not everyone is a good fit
  • Processes that qualify your customers
  • Offering a support service to customers that don’t qualify as a customer
  • The importance of live events for your customers
  • Listening to the repeated customer questions
  • Being aware of fads
  • Converting traditional businesses onto recurring revenue model
  • The benefits of this type of model
  • Some examples of businesses using this model
  • Lifetime value of customers
  • Ascension models and why they don’t work for everyone
  • The recurring relationship model for one-off products
  • The importance of content marketing
  • Using social media to syndicate your content
  • Re-targeting to people who visit your website
  • Membership forums
  • The benefit of an App for membership sites


Links mentioned in the podcast

13. Glen Carlson: Product Development

Product Development

In this episode we are joined by Glen Carlson from Dent Global – a global business accelerator program. We’re talking about product development, product ecosystems and the ascending transaction model.


In this interview we cover:

  • The value in intellectual property (IP) and why it needs to be leveraged
  • When’s the right time to start leveraging IP
  • The first step in the process
  • Why you shouldn’t be afraid to share your IP and high value content
  • Remember not everyone is your ideal customer
  • The different types of IP
  • The importance of consistency in content creation
  • The reality of putting an idea out there to the world
  • Developing a set of brand principals
  • The different types of content and products and how they fit into a funnel
  • The importance of everything in the product ecosystem connecting
  • Create something free that people can watch, read, listen or do
  • Having a product for prospects
  • The importance of thinking how you can make your product better
  • How to create a complete solution that people want
  • The process of working out if your pricing is right
  • The journey of content marketing identifying the problem to the prize


Links mentioned in the podcast