In this podcast, Mel Telecican helps you navigate the myriad of ways individuals and business can leverage, productise and monetise knowledge and business data. Mel interviews guests about the obstacles, benefits and results experienced by people who have done it themselves for their own or other’s businesses. Monetising Knowledge the podcast, was born out of a need to discern the best approach to ‘work smarter and not harder’. To do that, Mel speaks with experts in their fields to talk about licensing IP, app development, video marketing for conversion, content marketing, online courses, pricing psychology, affiliate networks, media, podcasting, events/retreats/conferences, membership sites, masterminds, product development, speaking/pitching, webinars, audio books, quiz/diagnostic dev, blogging, vlogging, even software development.
In this episode we are joined by the Jon Hollenberg, from Five by Five, a Gold Coast based web design agency who build great looking high performing websites with WordPress. Jon Hollenberg is also the author of “Love at First Site – A No B.S Guide To Getting Your Website Firing”.
In this interview we cover:
What makes a high-performing website
The importance of knowing what the objective is of your website
How to save time by qualifying your leads through your website
The multiple step online questionnaire that Jon uses, and how that skyrocketed his overall conversion rate
How a multiple step questionnaire is helping your potential clients to make small incremental commitments during your sales process
The importance of user experience in a well designed site
How a new site for a shed manufacturer increased their incoming inquiries by 500% within the first month
Why you should invest in a good ‘Your Story’ video
The frequencies of call to actions on your website
Why you need to consider mobile devices in web design
The importance of incorporating more social proof into your web presence and the exact process Jon uses with Google Reviews.