In this podcast, Mel Telecican helps you navigate the myriad of ways individuals and business can leverage, productise and monetise knowledge and business data. Mel interviews guests about the obstacles, benefits and results experienced by people who have done it themselves for their own or other’s businesses. Monetising Knowledge the podcast, was born out of a need to discern the best approach to ‘work smarter and not harder’. To do that, Mel speaks with experts in their fields to talk about licensing IP, app development, video marketing for conversion, content marketing, online courses, pricing psychology, affiliate networks, media, podcasting, events/retreats/conferences, membership sites, masterminds, product development, speaking/pitching, webinars, audio books, quiz/diagnostic dev, blogging, vlogging, even software development.
Dr Emily Verstege In this episode we are joined by Dr Emily Verstege about the untapped area of online diagnostics and quizzes for monetizing your knowledge and building a thought leader status.
In this interview we cover:
How she teaches influencers, experts, thought leaders to build diagnostic surveys to help build their profile
How diagnostic tools can help to create warm leads and increase your conversion rates
Using diagnostic tools on your website as a lead magnet
Shaping content and teachings to deliver relevant treatments and outcomes
How the power of personalised content can help gain great traction for prospects
Why you need to reverse engineer when building your diagnostic tool
How a family tragedy lead her to change your career
How the New York Times used a reader survey to get the most clicked on article in that year
How a bespoke marketing diagnostic tool has helped a personal branding expert to grow the speaking side of her business and how she uses that to customise her keynotes
Using a diagnostic tool to drive website traffic, captures leads, engagement on social media and be the connecting link between your offline and online marketing
Using a diagnostic tool to segment your database and identify areas for new products
How to utilise the information gathered from a diagnostic tool to create a leveraged position and in turn assist in authoring a book
Measuring the return on investment on a creating a diagnostic tool
In this episode we are joined by the serial entrepreneur Dan Norris to talk about how he has used just content to market and grow his businesses.
In this interview we cover:
His journey as a struggling entrepreneur to building a million dollar business and selling it to Go Daddy, writing four best-selling books, building a six-figure mastermind business, and building the Black Hops Brewery, all in the last 4 years
The difference between running an online business and a physical multi-faceted Brewery
Understanding your weakness and hiring to accommodate those
Dealing with red tape delays and the importance of just taking action to start/open a business
How they used crowdfunding to launch a book and how it has created a new community around their brewery
The importance of traction rather than vanity metrics
How they have used a podcast to promote and document their start-up journey as new brewery owners
How content marketing helped scored a massive partnership for the launch of Call of Duty
How Dan only uses content to market his businesses and why he doesn’t obsess over data
How books can grow trust with your community
Why you need to start a business from your content or knowledge
How they are using Instagram and Instagram stories to grow
How Dan is getting a 40% open rate on his newsletter through targeted and relevant content
The importance of a segmented database for email marketing
