4. Geoff Hetherington: Idea to execution + how to price

Idea to execution + how to price

In this episode we are joined by Geoff Hetherington the Clarity CEO who is a Global expert on attaining Business & Personal clarity.

Described as’ irreverent and insightful’ Geoff has a background as an internationally experienced senior executive with over 30 years’ spent as a CEO, General Manager, and Sales & Marketing Director across industries like: Retail, Pharmacy, Consumer Electronics, Fitness / Training, Not for Profits, Construction Supply & Telecommunications.

He launched the Telstra Next G network in non-urban Australia with the largest experiential marketing campaign ever undertaken in this country and spent 5 years in Indonesia running 5 companies with a half billion USD in sales.


In this episode we cover:

  • The first step to take in gaining clarity
  • Importance of doing initial research before launching your idea by using Amazon and Google
  • Getting your idea validated
  • Selling an idea before you make any sales
  • Identifying what assets and knowledges you have to create your own toolkit.
  • The best clients for any business of people who’ve become consciously incompetent
  • Why you need a value proposition strategy instead of just competing on price
  • Reverse price tiering and price psychology
  • Knowing ‘how much is enough’ for you and your lifestyle
  • Planning around event seasons in your industry to avoid buyer fatigue


Links mentioned in the podcast

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