30 October, 20178 October, 2018 by Mel Telecican

4. Geoff Hetherington: Idea to execution + how to price

Idea to execution + how to price

In this episode we are joined by Geoff Hetherington the Clarity CEO who is a Global expert on attaining Business & Personal clarity.

Described as’ irreverent and insightful’ Geoff has a background as an internationally experienced senior executive with over 30 years’ spent as a CEO, General Manager, and Sales & Marketing Director across industries like: Retail, Pharmacy, Consumer Electronics, Fitness / Training, Not for Profits, Construction Supply & Telecommunications.

He launched the Telstra Next G network in non-urban Australia with the largest experiential marketing campaign ever undertaken in this country and spent 5 years in Indonesia running 5 companies with a half billion USD in sales.

In this episode we cover:

The first step to take in gaining clarity
Importance of doing initial research before launching your idea by using Amazon and Google
Getting your idea validated
Selling an idea before you make any sales
Identifying what assets and knowledges you have to create your own toolkit.
The best clients for any business of people who’ve become consciously incompetent
Why you need a value proposition strategy instead of just competing on price
Reverse price tiering and price psychology
Knowing ‘how much is enough’ for you and your lifestyle
Planning around event seasons in your industry to avoid buyer fatigue