10 November, 20178 October, 2018 by Mel Telecican

9. Dan Norris: Content marketing on tap

Content marketing on tap with Dan Norris

In this episode we are joined by the serial entrepreneur Dan Norris to talk about how he has used just content to market and grow his businesses.

His journey as a struggling entrepreneur to building a million dollar business and selling it to Go Daddy, writing four best-selling books, building a six-figure mastermind business, and building the Black Hops Brewery, all in the last 4 years
The difference between running an online business and a physical multi-faceted Brewery
Understanding your weakness and hiring to accommodate those
Dealing with red tape delays and the importance of just taking action to start/open a business
How they used crowdfunding to launch a book and how it has created a new community around their brewery
The importance of traction rather than vanity metrics
How they have used a podcast to promote and document their start-up journey as new brewery owners
How content marketing helped scored a massive partnership for the launch of Call of Duty
How Dan only uses content to market his businesses and why he doesn’t obsess over data
How books can grow trust with your community
Why you need to start a business from your content or knowledge
How they are using Instagram and Instagram stories to grow
How Dan is getting a 40% open rate on his newsletter through targeted and relevant content
The importance of a segmented database for email marketing