21. Adam Houlahan: Leveraging LinkedIn
In this episode, our guest is LinkedIn expert, Adam Houlahan from Web Traffic that Works where he helps people build personal and business brands.
In this episode we cover:
- Advantages of building a personal brand on LinkedIn for Business-Business & Business-Consumer marketing
- The things you shouldn’t do on LinkedIn
- How to make good, valuable connections
- How to build influence and position yourself on LinkedIn
- The different types of content for the publishing platform and status updates
- LinkedIn native video
- Example of someone who uses LinkedIn really well
- Engagement bait
- Advertising on LinkedIn
- Some quick tips to leverage your profile.
Links mentioned in the podcast