In this podcast, Mel Telecican helps you navigate the myriad of ways individuals and business can leverage, productise and monetise knowledge and business data. Mel interviews guests about the obstacles, benefits and results experienced by people who have done it themselves for their own or other’s businesses. Monetising Knowledge the podcast, was born out of a need to discern the best approach to ‘work smarter and not harder’. To do that, Mel speaks with experts in their fields to talk about licensing IP, app development, video marketing for conversion, content marketing, online courses, pricing psychology, affiliate networks, media, podcasting, events/retreats/conferences, membership sites, masterminds, product development, speaking/pitching, webinars, audio books, quiz/diagnostic dev, blogging, vlogging, even software development.
In this episode, I talk to Angela Henderson, owner of Finlee + Me and Angela Henderson Consulting. Finlee + Me has had great success in the online e-commerce space with her prolific and highly structured content marketing strategy. She has had partnerships with big brands such as Netflix and knows what it really takes to build a strong brand with a good foundation
In this episode we cover:
Rundown of her success with Finley and me and how it started
Networking with businesses in the same industry as well as with businesses from different industries
Having a strategy for getting partnerships
How personal stuff resonates more with people
Angela working with the niche area of business start-ups
Identifying ideal clients and tailoring content around it
The importance of websites and how you make it work for and speak to your audience
Google analytics
Growing your email list
The importance of human connection in your business
The need for SEO to be found organically
An example of how a website and SEO worked for one of Angela’s clients
Design thinking for increased profitability with Ale Wiecek
In this episode, I talk to Ale Wiecek, founder of SqrOne and a Customer Experience Design Consultant and Design Thinking Specialist.
We talk about design thinking – the 5-stage process, implementing it in your business, and the do’s and don’ts of the approach. It allows businesses to create new products, services, and/or optimize their current offering.
In this episode we cover:
Ale’s work history and how she came to develop her own consulting firm
The case of businesses not being as customer-centric as they think
Process of design thinking and its importance for developing products and services
Explanations and examples of the 5 Stages
1st stage: Empathy – understanding the customers, the 5 whys, conducting interviews or observations, identifying the characteristics of your market
2nd stage: Define – looking at the data you’ve collected
3rd Stage: Ideation – potential phase to solve problems, the importance of the mash-up idea by Ideo and some concrete examples to learn from, brainstorming with your team
4th Stage: Prototype – prototyping your product, the different types of prototypes
5th Stage: Testing – showing your client the product and getting feedback
The length of the design thinking process from start to finish
The Design Sprint Methodology by Jake Knapp
Power of getting someone external to do this process for your business
