In this podcast, Mel Telecican helps you navigate the myriad of ways individuals and business can leverage, productise and monetise knowledge and business data. Mel interviews guests about the obstacles, benefits and results experienced by people who have done it themselves for their own or other’s businesses. Monetising Knowledge the podcast, was born out of a need to discern the best approach to ‘work smarter and not harder’. To do that, Mel speaks with experts in their fields to talk about licensing IP, app development, video marketing for conversion, content marketing, online courses, pricing psychology, affiliate networks, media, podcasting, events/retreats/conferences, membership sites, masterminds, product development, speaking/pitching, webinars, audio books, quiz/diagnostic dev, blogging, vlogging, even software development.
In this episode, I talk to Peter Burgess who helps small to medium-sized enterprises systemise and automate their businesses.
Peter is the founder of Olivitek Software who specialise in custom software development, technical consultancy and data consultancy (BI and data visualization). As a software developer, Peter works out if businesses need a software solution built for them of if they could use an off-the-shelf product to meet their needs.
In this episode we cover:
The story of how Peter came into the software development business
His first tech gig at Nokia and how they worked on software
His journey from IBM to building his own company in Australia
Application or Solution Right Mapping and Roadmapping – Peter’s processes in creating software for his clients
Common off-the-shelves solutions that can be used and make an impact for marketing, sales, and schedules
Situations where custom systems and integrations may be needed
Systems and how they help you see information and statistics that can create dashboards to help you see data quickly
Why feedback from the market is important
Peter’s examples of changes and impacts in businesses because of the Roadmapping process
The benefits of Roadmapping
The importance of understanding the business motivation for a project
Return on Investments and timeframes to achieve it.
Direct response marketing with Dr Anthony Metivier
In this episode, I talk to Dr Anthony Metivier, book author and ambassador for Thinkific. We talk about marketing products effectively including his own product the Magnetic Memory Method.
In this episode we cover:
Experience and knowledge in leveraging IP where he has created an ecosystem that has helped a lot of people
How he stumbled upon memory teaching
The story and catalyst of how he started this kind of teaching
Explanation of how direct response marketing works
Books and social accounts as a passage that is pointing to a central hub and funnel
How he tracks communications to know what people have and haven’t done
The particular structure he uses for his emails and content
Dual Path Readership
Facebook vs. YouTube
Aware and unaware market
How he uses YouTube and creates engagement for his videos
Discussing selling pitches in videos
How to know how much free stuff to give
Why you want your competition to pay attention to you
