In this podcast, Mel Telecican helps you navigate the myriad of ways individuals and business can leverage, productise and monetise knowledge and business data. Mel interviews guests about the obstacles, benefits and results experienced by people who have done it themselves for their own or other’s businesses. Monetising Knowledge the podcast, was born out of a need to discern the best approach to ‘work smarter and not harder’. To do that, Mel speaks with experts in their fields to talk about licensing IP, app development, video marketing for conversion, content marketing, online courses, pricing psychology, affiliate networks, media, podcasting, events/retreats/conferences, membership sites, masterminds, product development, speaking/pitching, webinars, audio books, quiz/diagnostic dev, blogging, vlogging, even software development.
In this episode Stevie Dillon, Director of Stevie Says Social, talks to us about the use of social media for service-based businesses. Stevie shares her ideas about turning advertisements into converted customers and the 4 areas that businesses need to consider to do this effectively.
In this episode we cover:
The story of how Stevie transitioned from being a lawyer to her business of social media marketing
How digital marketing targets your specific market
The reason why businesses need appealing and valuable content
4 areas to consider in a business’ framework for unpacking their marketing approach
The importance of personal versus business branding
Why businesses need to identify their current and ideal clients
In this episode, I talk to Chris Davis, the Director of Education of Active Campaign. Regardless of which email marketing software you use, tune in to this episode as Chris explains the 5 essential marketing automations.
In this episode we cover:
What email marketing automations are and why businesses need it
How automation enhances the human touch in your business
The impact of social media on transactions online
The importance of personalization
Explanation of essential data points that every business should be looking at
Why service-based businesses are the best businesses to automate
The foundational piece of success in automation
The three steps to building an automation
Tags, segmentation and how they work; and
Explanations and examples of the 5 key automations.
