35. Stevie Dillon: Monetising social media
Monetising social media with Stevie Dillon
In this episode Stevie Dillon, Director of Stevie Says Social, talks to us about the use of social media for service-based businesses. Stevie shares her ideas about turning advertisements into converted customers and the 4 areas that businesses need to consider to do this effectively.
In this episode we cover:
- The story of how Stevie transitioned from being a lawyer to her business of social media marketing
- How digital marketing targets your specific market
- The reason why businesses need appealing and valuable content
- 4 areas to consider in a business’ framework for unpacking their marketing approach
- The importance of personal versus business branding
- Why businesses need to identify their current and ideal clients
- Stevie does a marketing case study
- Key tips to make your business stand out
