In this podcast, Mel Telecican helps you navigate the myriad of ways individuals and business can leverage, productise and monetise knowledge and business data. Mel interviews guests about the obstacles, benefits and results experienced by people who have done it themselves for their own or other’s businesses. Monetising Knowledge the podcast, was born out of a need to discern the best approach to ‘work smarter and not harder’. To do that, Mel speaks with experts in their fields to talk about licensing IP, app development, video marketing for conversion, content marketing, online courses, pricing psychology, affiliate networks, media, podcasting, events/retreats/conferences, membership sites, masterminds, product development, speaking/pitching, webinars, audio books, quiz/diagnostic dev, blogging, vlogging, even software development.
In this episode, I interview Jay Fiset the Creator of Masterminds to Millions program that helps people to launch, fill and run successful masterminds.
In this episode we cover:
Why you need to be in a mastermind as well as leading a mastermind
The three things you need to consider when choosing a mastermind
When to measure ROI from a mastermind you are part of
How to approach a mastermind you want to be a part of
Knowing when you are ready to lead your own mastermind
Influence, celebrity and access – the ingredients of when you need to consider leading your mastermind
Promise, position, structure and price – the key components of establishing a successful mastermind
The two reasons why masterminds don’t have successful launches
The ideal number of face-to-face interactions to create intimacy within your mastermind
The concept of a Commitment Day in the start of your mastermind
Setting parameters and frameworks for your mastermind
The three components that you need to run a long-term successful mastermind
On another solo episode this week. I, Mel Telecican suggest five things you can be doing to make the most of this quieter time to set it up your business for a prosperous year ahead.
In this episode I cover:
Looking at new ways to build your email list
Why just a ‘newsletter’ doesn’t cut it anymore
Creating a valuable exchange for your opt-in
Avoiding barriers and making it easy for people to subscribe to your list
Creating short form opt-ins that are designed to solve a problem for your customer
Using this down-time in your business to connect with your existing clientele
Appealing to two different client bases.
Register for our upcoming free interactive online training The 7-step method to motivate prospects to choose YOU over your competition here
