13. Glen Carlson: Product Development
Product Development
In this episode we are joined by Glen Carlson from Dent Global – a global business accelerator program. We’re talking about product development, product ecosystems and the ascending transaction model.
In this interview we cover:
- The value in intellectual property (IP) and why it needs to be leveraged
- When’s the right time to start leveraging IP
- The first step in the process
- Why you shouldn’t be afraid to share your IP and high value content
- Remember not everyone is your ideal customer
- The different types of IP
- The importance of consistency in content creation
- The reality of putting an idea out there to the world
- Developing a set of brand principals
- The different types of content and products and how they fit into a funnel
- The importance of everything in the product ecosystem connecting
- Create something free that people can watch, read, listen or do
- Having a product for prospects
- The importance of thinking how you can make your product better
- How to create a complete solution that people want
- The process of working out if your pricing is right
- The journey of content marketing identifying the problem to the prize
Links mentioned in the podcast
- Dent – Key Person of Influence
- 7 Habits of Highly Effective People
- Monetising Knowledge Podcast Facebook Group
- Monetising Knowledge
- Course9
- Loyalest Webinar
