17 November, 20178 October, 2018 by Mel Telecican

12. Tim Dwyer: When is the right time to monetise knowledge?

When is the right time to monetise knowledge?

In this episode we are joined by Tim Dwyer who talks to us about various ways to monetise knowledge.

Tim has over 20 years in business, and specialises in helping businesses strategically grow their assets, increase their business value, hone and leverage their capabilities.

In this interview we cover:

How the different business phases reflects how you monetise knowledge
The value of intellectual property (IP)
Process mapping
The different types of processes following the customer’s journey
Examples of effective onboarding processes
The importance of productising for service based businesses
Pricing and packaging information on websites
Exploring uniqueness and best asset to move a business forward
The illogical order of process mapping to build a sales strategy
The importance of clear brand messaging
How to Onboard at scale
The different methods to capture IP with impact
5 layers of building capability within a business
Looking at different industries to see what they’re doing well and creating a simple model
Simpflying business rather than complicating it