{"id":2115,"date":"2018-11-12T05:00:21","date_gmt":"2018-11-11T19:00:21","guid":{"rendered":"https:\/\/monetisingknowledge.com\/?p=2115"},"modified":"2018-11-10T12:50:54","modified_gmt":"2018-11-10T02:50:54","slug":"39-marketing-your-product-successfully-simon-dell","status":"publish","type":"post","link":"https:\/\/monetisingknowledge.com\/39-marketing-your-product-successfully-simon-dell\/","title":{"rendered":"39. Simon Dell: The roadmap to marketing your product successfully"},"content":{"rendered":"<p>Simon Dell, Digital Marketer and Managing Director at simondell.com shares the four stage process he uses when planning to market a client&#8217;s product. We talk about the process involved in determining where the marketing budget is best spent and considerations to make before you decide on your marketing approach.<\/p>\n<h3><strong>In this episode we cover:<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\">The importance of a marketing budget to drive product sales<\/li>\n<li>Ways to hone in on your target market<\/li>\n<li>How your market receives information in varying ways &amp; how to use it to your advantage<\/li>\n<li>How to determine the marketing approach to have the best return on investment<\/li>\n<li>Identification of ways to generate business &#8211; simple &amp; complex<\/li>\n<li>Availability of free tools like Google Analytics and it&#8217;s application<\/li>\n<li>The danger of selecting one advertising channel<\/li>\n<li>How to track marketing campaign effectiveness<\/li>\n<li>The three areas of marketing Simon recommends businesses cover<\/li>\n<li>Buyer cycles and why you need to know yours<\/li>\n<li>The most commonly overlooked marketing opportunity in business<\/li>\n<li>A useful approach to identify why people have bought from your competitors<\/li>\n<li>The importance of contingency methods in customer touch points<\/li>\n<li>An example of on-boarding processes that drive increased lead conversions<\/li>\n<li>The key area that the majority of businesses overlook that can drive significant future business; and<\/li>\n<li>The most powerful question you can ask your customers.<\/li>\n<\/ul>\n<h3><strong>Links <\/strong><strong>mentioned in the podcast<\/strong><\/h3>\n<p><a href=\"https:\/\/www.facebook.com\/groups\/311611989276825\/\"><span style=\"font-weight: 400;\">Monetising Knowledge Community Facebook<\/span><\/a><\/p>\n<p>Find Simon Dell&#8217;s Agency <a href=\"https:\/\/simondell.com\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/p>\n<p>Follow Simon on\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/iamsimondell\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><\/p>\n<p>Find Simon Dell on <a href=\"https:\/\/twitter.com\/IAmSimonDell\" target=\"_blank\" rel=\"noopener\">Twitter<\/a><\/p>\n<p><iframe loading=\"lazy\" style=\"width: 100%; height: 200px;\" src=\"https:\/\/player.whooshkaa.com\/player\/episode\/id\/300544?sharing=true&amp;color=%233E5CD9&amp;background_color=%23F5F5F5\" width=\"100%\" height=\"200\" frameborder=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Simon Dell, Digital Marketer and Managing Director at simondell.com shares the four stage process he uses when planning to market [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/2115"}],"collection":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/comments?post=2115"}],"version-history":[{"count":8,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/2115\/revisions"}],"predecessor-version":[{"id":2130,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/2115\/revisions\/2130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/media\/2131"}],"wp:attachment":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/media?parent=2115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/categories?post=2115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/tags?post=2115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}