{"id":1974,"date":"2018-09-17T05:00:26","date_gmt":"2018-09-16T19:00:26","guid":{"rendered":"https:\/\/monetisingknowledge.com\/?p=1974"},"modified":"2018-10-08T14:27:26","modified_gmt":"2018-10-08T04:27:26","slug":"34-marketing-automation-must-haves-with-chris-davis","status":"publish","type":"post","link":"https:\/\/monetisingknowledge.com\/34-marketing-automation-must-haves-with-chris-davis\/","title":{"rendered":"34. Chris Davis: Marketing automation must-haves"},"content":{"rendered":"<h2>Marketing automation must-haves with Chris Davis<\/h2>\n<p>In this episode, I talk to Chris Davis, the Director of Education of <a href=\"http:\/\/activecampaign.com\">Active Campaign<\/a>. \u00a0Regardless of which email marketing software you use, tune in to this episode as Chris explains the 5 essential marketing automations.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>In this episode we cover:<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What email marketing automations are and why businesses need it<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How automation enhances the human touch in your business<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The impact of social media on transactions online<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The importance of personalization<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explanation of essential data points that every business should be looking at<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why service-based businesses are the best businesses to automate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The foundational piece of success in automation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The three steps to building an automation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tags, segmentation and how they work; and<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explanations and examples of the 5 key automations.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Links mentioned in the podcast<\/strong><\/h3>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/businesschris\/\"><span style=\"font-weight: 400;\">Chris Davis LinkedIn<\/span><\/a><\/p>\n<p><a href=\"http:\/\/activecampaign.com\">Active Campaign Website<\/a><\/p>\n<p><a href=\"https:\/\/monetisingknowledge.com\/\"><span style=\"font-weight: 400;\">Download the 59 Methods to Monetize Your Knowledge<\/span><\/a><\/p>\n<p><iframe loading=\"lazy\" style=\"width: 100%; height: 200px;\" src=\"https:\/\/player.whooshkaa.com\/player\/episode\/id\/275378?background_color=%23FFFFFF&amp;sharing=true\" width=\"100%\" height=\"200\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; 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