{"id":1952,"date":"2018-09-03T05:00:53","date_gmt":"2018-09-02T19:00:53","guid":{"rendered":"https:\/\/monetisingknowledge.com\/?p=1952"},"modified":"2018-10-08T13:44:34","modified_gmt":"2018-10-08T03:44:34","slug":"32-design-thinking-for-increased-profitability-with-ale-wiecek","status":"publish","type":"post","link":"https:\/\/monetisingknowledge.com\/32-design-thinking-for-increased-profitability-with-ale-wiecek\/","title":{"rendered":"32. Ale Wiecek: Design thinking for increased profitability"},"content":{"rendered":"<h2>Design thinking for increased profitability with Ale Wiecek<\/h2>\n<p>In this episode, I talk to Ale Wiecek, founder of <a href=\"http:\/\/www.sqrone.com.au\/\" target=\"_blank\" rel=\"noopener\">SqrOne<\/a> and a Customer Experience Design Consultant and Design Thinking Specialist.<\/p>\n<p>We talk about design thinking &#8211; the 5-stage process, implementing it in your business, and the do\u2019s and don\u2019ts of the approach. It allows businesses to create new products, services, and\/or optimize their current offering.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>In this episode we cover:<\/strong><\/h3>\n<ul>\n<li>Ale\u2019s work history and how she came to develop her own consulting firm<\/li>\n<li>The case of businesses not being as customer-centric as they think<\/li>\n<li>Process of design thinking and its importance for developing products and services<\/li>\n<li>Explanations and examples of the 5 Stages<\/li>\n<li>1st stage: Empathy &#8211; understanding the customers, the 5 whys, conducting interviews or observations, identifying the characteristics of your market<\/li>\n<li>2nd stage: Define &#8211; looking at the data you\u2019ve collected<\/li>\n<li>3rd Stage: Ideation &#8211; potential phase to solve problems, the importance of the mash-up idea by Ideo and some concrete examples to learn from, brainstorming with your team<\/li>\n<li>4th Stage: Prototype &#8211; prototyping your product, the different types of prototypes<\/li>\n<li>5th Stage: Testing &#8211; showing your client the product and getting feedback<\/li>\n<li>The length of the design thinking process from start to finish<\/li>\n<li>The Design Sprint Methodology by Jake Knapp<\/li>\n<li>Power of getting someone external to do this process for your business<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Links mentioned in the podcast<\/strong><\/h3>\n<ul>\n<li><a href=\"https:\/\/au.linkedin.com\/in\/alewiecek\" target=\"_blank\" rel=\"noopener\">Ale Wiecek LinkedIn<\/a><\/li>\n<li><a href=\"http:\/\/www.sqrone.com.au\" target=\"_blank\" rel=\"noopener\">SqrOne<\/a><\/li>\n<li><a href=\"http:\/\/instagram.com\/sqroneau\" target=\"_blank\" rel=\"noopener\">SqrOne Instagram<\/a><\/li>\n<li><a href=\"https:\/\/www.ideou.com\/pages\/ideation-method-mash-up\" target=\"_blank\" rel=\"noopener\">Ideo Mash Up<\/a><\/li>\n<li><a href=\"http:\/\/www.gv.com\/sprint\/\" target=\"_blank\" rel=\"noopener\">The Design Sprint Methodology by Jake Knapp<\/a><\/li>\n<li><a href=\"https:\/\/monetisingknowledge.com\/\" target=\"_blank\" rel=\"noopener\">59 Methods to Monetise your Knowledge Downloadable<\/a><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" style=\"width: 100%; height: 200px;\" src=\"https:\/\/player.whooshkaa.com\/player\/episode\/id\/269043?background_color=%23FFFFFF&amp;sharing=true\" width=\"100%\" height=\"200\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Design thinking for increased profitability with Ale Wiecek In this episode, I talk to Ale Wiecek, founder of SqrOne and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1953,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1952"}],"collection":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/comments?post=1952"}],"version-history":[{"count":6,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1952\/revisions"}],"predecessor-version":[{"id":2084,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1952\/revisions\/2084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/media\/1953"}],"wp:attachment":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/media?parent=1952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/categories?post=1952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/tags?post=1952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}