{"id":1938,"date":"2018-08-20T05:00:07","date_gmt":"2018-08-19T19:00:07","guid":{"rendered":"https:\/\/monetisingknowledge.com\/?p=1938"},"modified":"2018-10-08T16:33:35","modified_gmt":"2018-10-08T06:33:35","slug":"30-direct-response-marketing-with-dr-anthony-metivier","status":"publish","type":"post","link":"https:\/\/monetisingknowledge.com\/30-direct-response-marketing-with-dr-anthony-metivier\/","title":{"rendered":"30. Dr Anthony Metivier: Direct response marketing"},"content":{"rendered":"<h2>Direct response marketing with Dr Anthony Metivier<\/h2>\n<p>In this episode, I talk to Dr Anthony Metivier, book author and ambassador for Thinkific. We talk about marketing products effectively including his own product the Magnetic Memory Method.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>In this episode we cover:<\/strong><\/h3>\n<ul>\n<li>Experience and knowledge in leveraging IP where he has created an ecosystem that has helped a lot of people<\/li>\n<li>How he stumbled upon memory teaching<\/li>\n<li>The story and catalyst of how he started this kind of teaching<\/li>\n<li>Explanation of how direct response marketing works<\/li>\n<li>Books and social accounts as a passage that is pointing to a central hub and funnel<\/li>\n<li>How he tracks communications to know what people have and haven\u2019t done<\/li>\n<li>The particular structure he uses for his emails and content<\/li>\n<li>Dual Path Readership<\/li>\n<li>Facebook vs. YouTube<\/li>\n<li>Aware and unaware market<\/li>\n<li>How he uses YouTube and creates engagement for his videos<\/li>\n<li>Discussing selling pitches in videos<\/li>\n<li>How to know how much free stuff to give<\/li>\n<li>Why you want your competition to pay attention to you<\/li>\n<li>Proprietary language used by Dr. Anthony<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Links mentioned in the podcast<\/strong><\/h3>\n<ul>\n<li><a href=\"https:\/\/au.linkedin.com\/in\/anthony-metivier-99249259\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><\/li>\n<li><a href=\"https:\/\/www.magneticmemorymethod.com\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li>\n<li><a href=\"https:\/\/members.brandingyou.academy\/\" target=\"_blank\" rel=\"noopener\">Branding You Academy<\/a><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" style=\"width: 100%; height: 200px;\" src=\"https:\/\/player.whooshkaa.com\/player\/episode\/id\/264442?background_color=%23FFFFFF&amp;sharing=true\" width=\"100%\" height=\"200\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Direct response marketing with Dr Anthony Metivier In this episode, I talk to Dr Anthony Metivier, book author and ambassador [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1938"}],"collection":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/comments?post=1938"}],"version-history":[{"count":8,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1938\/revisions"}],"predecessor-version":[{"id":2080,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1938\/revisions\/2080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/media\/1939"}],"wp:attachment":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/media?parent=1938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/categories?post=1938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/tags?post=1938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}