{"id":1904,"date":"2018-07-30T05:30:37","date_gmt":"2018-07-29T19:30:37","guid":{"rendered":"https:\/\/monetisingknowledge.com\/?p=1904"},"modified":"2018-10-08T16:35:43","modified_gmt":"2018-10-08T06:35:43","slug":"27-protecting-your-products-and-services-with-georgia-thomas","status":"publish","type":"post","link":"https:\/\/monetisingknowledge.com\/27-protecting-your-products-and-services-with-georgia-thomas\/","title":{"rendered":"27. Georgia Thomas: Protecting Your Products and Services"},"content":{"rendered":"<h2>Protecting Your Products and Services<\/h2>\n<p><span style=\"font-weight: 400;\">In this episode, I interview Georgia Thomas, author of The Small Business Legal Toolkit, and we talk about protecting your business\u2019 products and services.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>In this episode we cover:<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Georgia&#8217;s services for small businesses with a special focus on Intellectual Property<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Coaches trademarking their product and program names and copywriting content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Testing where value lies before trademarking your program and identifying the level of protection you need<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How trademarking classifications work and its cost<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Georgia\u2019s Legal Mapping Strategy Sessions for business owners and what it covers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Georgia\u2019s book and her experience with businesses who have availed her services beyond the startup phase<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The importance of Intellectual Property, licensing and how it works<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Building an Asset bank and its use<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Misconceptions about trademarks &#8211; its purpose, what they are and aren\u2019t<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How international trademarks work<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Issues with tagging for key names or key terms with trademarks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Working with a lawyer you can connect with and who understands how your business runs<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Links mentioned in the podcast<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.wipo.int\/\"><span style=\"font-weight: 400;\">WIPO<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.ipaustralia.gov.au\/\"><span style=\"font-weight: 400;\">IP Australia<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/in\/georgia-thomas-18298526\"><span style=\"font-weight: 400;\">LinkedIn &#8211; Georgia Thomas<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.legaltoolkit.online\"><span style=\"font-weight: 400;\">Legal Toolkit<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.legalhq.biz\"><span style=\"font-weight: 400;\">Legal HQ<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.amazon.com.au\/Small-Business-Legal-Toolkit-Startups-ebook\/dp\/B07FN5TSQQ\"><span style=\"font-weight: 400;\">The Small Business Legal Toolkit<\/span><\/a><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" style=\"width: 100%; height: 200px;\" src=\"https:\/\/player.whooshkaa.com\/player\/episode\/id\/259482?background_color=%23FFFFFF&amp;sharing=true\" width=\"100%\" height=\"200\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Protecting Your Products and Services In this episode, I interview Georgia Thomas, author of The Small Business Legal Toolkit, and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1904"}],"collection":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/comments?post=1904"}],"version-history":[{"count":7,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1904\/revisions"}],"predecessor-version":[{"id":2109,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1904\/revisions\/2109"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/media\/1903"}],"wp:attachment":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/media?parent=1904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/categories?post=1904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/tags?post=1904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}