{"id":1756,"date":"2017-10-25T05:00:44","date_gmt":"2017-10-24T19:00:44","guid":{"rendered":"https:\/\/monetisingknowledge.com\/?p=1756"},"modified":"2018-10-08T16:31:36","modified_gmt":"2018-10-08T06:31:36","slug":"2-video-content-marketing-simon-knapp","status":"publish","type":"post","link":"https:\/\/monetisingknowledge.com\/2-video-content-marketing-simon-knapp\/","title":{"rendered":"2. Simon Knapp: Video content marketing"},"content":{"rendered":"<h2>Video Content Marketing<\/h2>\n<p>In this episode we are joined by Simon Knapp, Cofounder and CEO from\u00a0<a href=\"https:\/\/pixmoto.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pixmoto<\/a>. \u00a0He is passionate about retail, a digital enthusiast and data lover. \u00a0Today Simon Knapp talks about video marketing as a tool for storytelling and sales.<\/p>\n<h3 dir=\"ltr\">In this episode we cover<\/h3>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\">The connection between ecommerce and analytic performance of experiences &#8211; time spent, user activity, tracking devices<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">How Pixmoto connects the eCommerce channel to digital video, so that customers can buy products while they&#8217;re watching their video online.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Importance of having both a customer and client focus in your video marketing<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Why you should have competitors in your market<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">The importance of having a customer centric focus in storytelling<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">How Zara\u2019s retail strategy of fast fashion is creating a fear of missing out and creating in store demand, and how numbers plus speed drive Zara\u2019s core strategy<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Why datas and numbers are the new digital currency and how they can show client a real metric on their return on investment<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">The challenges facing influencer marketing<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">The importance of putting out good content and learning to see what works<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">How video marketing is a long game.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">The ideal length of videos and distribution across multiple platforms<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">How Pixmoto are creating native videos for publishers that allows readers to choose between video and the written word and the surprising results.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">How to use data collected in making marketing decisions and analysing your return on investment<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">The importance of still having a human touch in your business to help build trust<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">How Simon works with an Advisory Board and the difference it has made in their business journey<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Importance of having patience and belief in business<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Understanding the marketplace holds all the answers<\/p>\n<\/li>\n<\/ul>\n<h3 dir=\"ltr\">Links mentioned in the podcast<\/h3>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><a href=\"https:\/\/pixmoto.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pixmoto<\/a><\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Monetising Knowledge Podcast\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/311611989276825\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Group<\/a><\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><a href=\"https:\/\/course9.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Course9<\/a><\/p>\n<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" style=\"width: 100%; height: 200px;\" src=\"https:\/\/player.whooshkaa.com\/player\/episode\/id\/151831?background_color=%23FFFFFF&amp;sharing=true\" width=\"100%\" height=\"200\" frameborder=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video Content Marketing In this episode we are joined by Simon Knapp, Cofounder and CEO from\u00a0Pixmoto. \u00a0He is passionate about [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1756"}],"collection":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/comments?post=1756"}],"version-history":[{"count":10,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1756\/revisions"}],"predecessor-version":[{"id":2108,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1756\/revisions\/2108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/media\/1654"}],"wp:attachment":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/media?parent=1756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/categories?post=1756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/tags?post=1756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}