{"id":1752,"date":"2017-10-30T05:00:54","date_gmt":"2017-10-29T19:00:54","guid":{"rendered":"https:\/\/monetisingknowledge.com\/?p=1752"},"modified":"2018-10-08T16:27:57","modified_gmt":"2018-10-08T06:27:57","slug":"4-idea-execution-price-geoff-hetherington","status":"publish","type":"post","link":"https:\/\/monetisingknowledge.com\/4-idea-execution-price-geoff-hetherington\/","title":{"rendered":"4. Geoff Hetherington: Idea to execution + how to price"},"content":{"rendered":"<h2><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Idea to execution + how to price&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15357,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:1,&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:[null,2,0],&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}\">Idea to execution + how to price<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In this episode we are joined by Geoff Hetherington the Clarity CEO who is a<\/span><span style=\"font-weight: 400;\"> Global expert on attaining Business &amp; Personal clarity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Described as\u2019 irreverent and insightful\u2019 Geoff has a background as an internationally experienced senior executive with over 30 years\u2019 spent as a CEO, General Manager, and Sales &amp; Marketing Director across industries like: Retail, Pharmacy, Consumer Electronics, Fitness \/ Training, Not for Profits, Construction Supply &amp; Telecommunications. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">He launched the Telstra Next G network in non-urban Australia with the largest experiential marketing campaign ever undertaken in this country and spent 5 years in Indonesia running 5 companies with a half billion USD in sale<\/span><span style=\"font-weight: 400;\">s.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">In this episode we cover:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The first step to take in gaining clarity<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Importance of doing initial research before launching your idea by using Amazon and Google<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Getting your idea validated <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Selling an idea before you make any sales<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identifying what assets and knowledges you have to create your own toolkit.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The best clients for any business of people who&#8217;ve become consciously incompetent<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why you need a value proposition strategy instead of just competing on price<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reverse price tiering and price psychology<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Knowing \u2018how much is enough\u2019 for you and your lifestyle<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Planning around event seasons in your industry to avoid buyer fatigue<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Links mentioned in the podcast<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/geoffhetherington.com\/\"><span style=\"font-weight: 400;\">Geoff Hetherington &#8211; The Clarity CEO<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Monetising Knowledge Podcast <\/span><a href=\"https:\/\/www.facebook.com\/groups\/311611989276825\/\"><span style=\"font-weight: 400;\">Facebook Group<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/course9.com\/\"><span style=\"font-weight: 400;\">Course9<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/loyalest.com\/webinar\/\"><span style=\"font-weight: 400;\">Loyalest Webinar<\/span><\/a><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" style=\"width: 100%; height: 200px;\" src=\"https:\/\/player.whooshkaa.com\/player\/episode\/id\/151842?background_color=%23FFFFFF&amp;sharing=true\" width=\"100%\" height=\"200\" frameborder=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Idea to execution + how to price In this episode we are joined by Geoff Hetherington the Clarity CEO who [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1752"}],"collection":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/comments?post=1752"}],"version-history":[{"count":7,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1752\/revisions"}],"predecessor-version":[{"id":2106,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1752\/revisions\/2106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/media\/1669"}],"wp:attachment":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/media?parent=1752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/categories?post=1752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/tags?post=1752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}