{"id":1750,"date":"2017-11-01T05:00:33","date_gmt":"2017-10-31T19:00:33","guid":{"rendered":"https:\/\/monetisingknowledge.com\/?p=1750"},"modified":"2018-10-08T16:26:16","modified_gmt":"2018-10-08T06:26:16","slug":"5-influencer-marketing-danielle-lewis","status":"publish","type":"post","link":"https:\/\/monetisingknowledge.com\/5-influencer-marketing-danielle-lewis\/","title":{"rendered":"5. Danielle Lewis: Influencer Marketing"},"content":{"rendered":"<h2><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Influencer Marketing&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15357,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:1,&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:[null,2,0],&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}\">Influencer Marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In this episode we are joined by Danielle Lewis, the CEO and founder of <\/span><a href=\"https:\/\/scrunch.com\"><span style=\"font-weight: 400;\">Scrunch<\/span><\/a><span style=\"font-weight: 400;\">, \u00a0a marketing platform that connects brands with social influencers. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scrunch is a data-driven Influencer Marketing platform that enables brands and agencies to discover the right bloggers and social media Influencers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scrunch has one of the world&#8217;s largest Influencer databases with over 20 million profiles and billions of datapoints. The platform makes it easy to get the data you need about your Influencers, plus has some awesome CRM and outreach style functions to make managing your campaigns easy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">In this episode we cover:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is influencer marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What protections are in place to make sure you get value from influencers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why influencers are not just for the beauty and retail industries<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content and how to link to your sales and lead funnels<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Examples of how brands use influencers through content creation, amplification and awareness, SEO and event marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How reach demands pricing levels for influencer marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Types of campaigns between brands and influencers and what works best<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What type of access brands get to influence audiences<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Disclosure of paid endorsements<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Case studies of influencer campaigns for non &#8211; lifestyle brands<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How influencer marketing fit into your overall marketing and sales funnels<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What call to actions work best for B2B campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Obstacles facing the influencer marketing industry<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The importance of education in this industry and what the future holds<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Data points to look at for influencer marketing<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">Links mentioned in the episode<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/scrunch.com\/\"><span style=\"font-weight: 400;\">Scrunch<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Monetising Knowledge Podcast <\/span><a href=\"https:\/\/www.facebook.com\/groups\/311611989276825\/\"><span style=\"font-weight: 400;\">Facebook Group<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/monetisingknowledge.com\/\"><span style=\"font-weight: 400;\">Monetising Knowledge<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/course9.com\/\"><span style=\"font-weight: 400;\">Course9<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/loyalest.com\/webinar\/\"><span style=\"font-weight: 400;\">Loyalest Webinar<\/span><\/a><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" style=\"width: 100%; height: 200px;\" src=\"https:\/\/player.whooshkaa.com\/player\/episode\/id\/151844?background_color=%23FFFFFF&amp;sharing=true\" width=\"100%\" height=\"200\" frameborder=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencer Marketing In this episode we are joined by Danielle Lewis, the CEO and founder of Scrunch, \u00a0a marketing platform [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1750"}],"collection":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/comments?post=1750"}],"version-history":[{"count":7,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1750\/revisions"}],"predecessor-version":[{"id":2105,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1750\/revisions\/2105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/media\/1668"}],"wp:attachment":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/media?parent=1750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/categories?post=1750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/tags?post=1750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}