{"id":1738,"date":"2017-11-10T05:00:22","date_gmt":"2017-11-09T19:00:22","guid":{"rendered":"https:\/\/monetisingknowledge.com\/?p=1738"},"modified":"2018-10-08T16:20:06","modified_gmt":"2018-10-08T06:20:06","slug":"9-content-marketing-tap-dan-norris","status":"publish","type":"post","link":"https:\/\/monetisingknowledge.com\/9-content-marketing-tap-dan-norris\/","title":{"rendered":"9. Dan Norris: Content marketing on tap"},"content":{"rendered":"<h2>Content marketing on tap with Dan Norris<\/h2>\n<p><span style=\"font-weight: 400;\">In this episode we are joined by the serial entrepreneur Dan Norris to talk about how he has used just content to market and grow his businesses. <\/span><\/p>\n<h3><\/h3>\n<h3><strong>In this interview we cover:<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">His journey as a struggling entrepreneur to building a million dollar business and selling it to Go Daddy, writing four best-selling books, \u00a0building a six-figure mastermind business, and building the Black Hops Brewery, all in the last 4 years<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The difference between running an online business and a physical multi-faceted Brewery<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Understanding your weakness and hiring to accommodate those<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dealing with red tape delays and the importance of just taking action to start\/open a business<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How they used crowdfunding to launch a book and how it has created a new community around their brewery<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The importance of traction rather than vanity metrics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How they have used a podcast to promote and document their start-up journey as new brewery owners<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How content marketing helped scored a massive partnership for the launch of Call of Duty<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How Dan only uses content to market his businesses and why he doesn\u2019t obsess over data<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How books can grow trust with your community <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why you need to start a business from your content or knowledge<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How they are using Instagram and Instagram stories to grow <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How Dan is getting a 40% open rate on his newsletter through targeted and relevant content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The importance of a segmented database for email marketing<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Links mentioned in the podcast<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/dannorris.me\/\"><span style=\"font-weight: 400;\">Dan Norris<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/blackhops.com.au\/\"><span style=\"font-weight: 400;\">Black Hops Brewery<\/span><\/a><\/li>\n<li>Monetising Knowledge Podcast <a href=\"https:\/\/www.facebook.com\/groups\/311611989276825\/\">Facebook Group<\/a><\/li>\n<li><a href=\"https:\/\/monetisingknowledge.com\/\">Monetising Knowledge<\/a><\/li>\n<li><a href=\"https:\/\/course9.com\/\">Course9<\/a><\/li>\n<li><a href=\"https:\/\/loyalest.com\/webinar\/\">Loyalest Webinar<\/a><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"width: 100%; height: 200px;\" src=\"https:\/\/player.whooshkaa.com\/player\/episode\/id\/153744?background_color=%23FFFFFF&amp;sharing=true\" width=\"100%\" height=\"200\" frameborder=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content marketing on tap with Dan Norris In this episode we are joined by the serial entrepreneur Dan Norris to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1738"}],"collection":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/comments?post=1738"}],"version-history":[{"count":6,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1738\/revisions"}],"predecessor-version":[{"id":2070,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1738\/revisions\/2070"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/media\/1715"}],"wp:attachment":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/media?parent=1738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/categories?post=1738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/tags?post=1738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}