{"id":1719,"date":"2017-11-13T05:00:40","date_gmt":"2017-11-12T19:00:40","guid":{"rendered":"https:\/\/monetisingknowledge.com\/?p=1719"},"modified":"2018-10-11T12:03:27","modified_gmt":"2018-10-11T02:03:27","slug":"10-online-quiz-diagnostic-tool-development","status":"publish","type":"post","link":"https:\/\/monetisingknowledge.com\/10-online-quiz-diagnostic-tool-development\/","title":{"rendered":"10. Dr Emily Verstege: Online quiz &#038; diagnostic tool development"},"content":{"rendered":"<h2>Online quiz &amp; diagnostic tool development<\/h2>\n<p><span style=\"font-weight: 400;\">Dr Emily Verstege In this episode we are joined by Dr Emily Verstege about the untapped area of online diagnostics and quizzes for monetizing your knowledge and building a thought leader status.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>In this interview we cover:<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How she teaches influencers, experts, thought leaders to build diagnostic surveys to help build their profile<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How diagnostic tools can help to create warm leads and increase your conversion rates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using diagnostic tools on your website as a lead magnet<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shaping content and teachings to deliver relevant treatments and outcomes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How the power of personalised content can help gain great traction for prospects<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why you need to reverse engineer when building your diagnostic tool<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How a family tragedy lead her to change your career <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How the New York Times used a reader survey to get the most clicked on article in that year<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How a bespoke marketing diagnostic tool has helped a personal branding expert to grow the speaking side of her business and how she uses that to customise her keynotes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using a diagnostic tool to drive website traffic, captures leads, engagement on social media and be the connecting link between your offline \u00a0and online marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using a diagnostic tool to segment your database and identify areas for new products <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to utilise the information gathered from a diagnostic tool to create a leveraged position and in turn assist in authoring a book<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Measuring the return on investment on a creating a diagnostic tool<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Links mentioned in the podcast<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.dremilyverstege.com\/quizme\"><span style=\"font-weight: 400;\">Dr Emily Verstege <\/span><\/a><\/li>\n<li>Monetising Knowledge Podcast <a href=\"https:\/\/www.facebook.com\/groups\/311611989276825\/\">Facebook Group<\/a><\/li>\n<li><a href=\"https:\/\/monetisingknowledge.com\/\">Monetising Knowledge<\/a><\/li>\n<li><a href=\"https:\/\/course9.com\/\">Course9<\/a><\/li>\n<li><a href=\"https:\/\/loyalest.com\/webinar\/\">Loyalest Webinar<\/a><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"width: 100%; height: 200px;\" src=\"https:\/\/player.whooshkaa.com\/player\/episode\/id\/153746?background_color=%23FFFFFF&amp;sharing=true\" width=\"100%\" height=\"200\" frameborder=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online quiz &amp; diagnostic tool development Dr Emily Verstege In this episode we are joined by Dr Emily Verstege about [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1719"}],"collection":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/comments?post=1719"}],"version-history":[{"count":4,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1719\/revisions"}],"predecessor-version":[{"id":2039,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1719\/revisions\/2039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/media\/1716"}],"wp:attachment":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/media?parent=1719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/categories?post=1719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/tags?post=1719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}