In this podcast, Mel Telecican helps you navigate the myriad of ways individuals and business can leverage, productise and monetise knowledge and business data. Mel interviews guests about the obstacles, benefits and results experienced by people who have done it themselves for their own or other’s businesses. Monetising Knowledge the podcast, was born out of a need to discern the best approach to ‘work smarter and not harder’. To do that, Mel speaks with experts in their fields to talk about licensing IP, app development, video marketing for conversion, content marketing, online courses, pricing psychology, affiliate networks, media, podcasting, events/retreats/conferences, membership sites, masterminds, product development, speaking/pitching, webinars, audio books, quiz/diagnostic dev, blogging, vlogging, even software development.
In this episode, I interview Georgia Thomas, author of The Small Business Legal Toolkit, and we talk about protecting your business’ products and services.
In this episode we cover:
Georgia’s services for small businesses with a special focus on Intellectual Property
Coaches trademarking their product and program names and copywriting content
Testing where value lies before trademarking your program and identifying the level of protection you need
How trademarking classifications work and its cost
Georgia’s Legal Mapping Strategy Sessions for business owners and what it covers
Georgia’s book and her experience with businesses who have availed her services beyond the startup phase
The importance of Intellectual Property, licensing and how it works
Building an Asset bank and its use
Misconceptions about trademarks – its purpose, what they are and aren’t
How international trademarks work
Issues with tagging for key names or key terms with trademarks
Working with a lawyer you can connect with and who understands how your business runs
