In this podcast, Mel Telecican helps you navigate the myriad of ways individuals and business can leverage, productise and monetise knowledge and business data. Mel interviews guests about the obstacles, benefits and results experienced by people who have done it themselves for their own or other’s businesses. Monetising Knowledge the podcast, was born out of a need to discern the best approach to ‘work smarter and not harder’. To do that, Mel speaks with experts in their fields to talk about licensing IP, app development, video marketing for conversion, content marketing, online courses, pricing psychology, affiliate networks, media, podcasting, events/retreats/conferences, membership sites, masterminds, product development, speaking/pitching, webinars, audio books, quiz/diagnostic dev, blogging, vlogging, even software development.
In this episode, I interview James Rose, an engineer who brings ideas to life. We talk about how he successfully created 2 products that went into market, his new business Content Snare, and his experiences.
In this episode we cover:
The story of Silver Siphon, how it came to be from idea to selling it to an investment firm in Silicon Valley
The process of selling and investment
His 2nd business, Content Snare, and the services it offers
How the business and its services evolved
The launch of Content Snare and how it started
Grow Your Web Design Business Community
The growth of the business and building their email list
How SEO helped their business
The challenges they encountered in spreading the word about Content Snare