insights from businesses

In this podcast, Mel Telecican helps you navigate the myriad of ways individuals and business can leverage, productise and monetise knowledge and business data. Mel interviews guests about the obstacles, benefits and results experienced by people who have done it themselves for their own or other’s businesses. Monetising Knowledge the podcast, was born out of a need to discern the best approach to ‘work smarter and not harder’. To do that, Mel speaks with experts in their fields to talk about licensing IP, app development, video marketing for conversion, content marketing, online courses, pricing psychology, affiliate networks, media, podcasting, events/retreats/conferences, membership sites, masterminds, product development, speaking/pitching, webinars, audio books, quiz/diagnostic dev, blogging, vlogging, even software development.

31. Peter Burgess: Systemise and automate with software solutions

Systemise and automate with software solutions

In this episode, I talk to Peter Burgess who helps small to medium-sized enterprises systemise and automate their businesses.

Peter is the founder of Olivitek Software who specialise in custom software development, technical consultancy and data consultancy (BI and data visualization). As a software developer, Peter works out if businesses need a software solution built for them of if they could use an off-the-shelf product to meet their needs.


In this episode we cover:

  • The story of how Peter came into the software development business
  • His first tech gig at Nokia and how they worked on software
  • His journey from IBM to building his own company in Australia
  • Application or Solution Right Mapping and Roadmapping – Peter’s processes in creating software for his clients
  • Common off-the-shelves solutions that can be used and make an impact for marketing, sales, and schedules
  • Situations where custom systems and integrations may be needed
  • Systems and how they help you see information and statistics that can create dashboards to help you see data quickly
  • Why feedback from the market is important
  • Peter’s examples of changes and impacts in businesses because of the Roadmapping process
  • The benefits of Roadmapping
  • The importance of understanding the business motivation for a project
  • Return on Investments and timeframes to achieve it.


Links mentioned in the podcast

30. Dr Anthony Metivier: Direct response marketing

Direct response marketing with Dr Anthony Metivier

In this episode, I talk to Dr Anthony Metivier, book author and ambassador for Thinkific. We talk about marketing products effectively including his own product the Magnetic Memory Method.


In this episode we cover:

  • Experience and knowledge in leveraging IP where he has created an ecosystem that has helped a lot of people
  • How he stumbled upon memory teaching
  • The story and catalyst of how he started this kind of teaching
  • Explanation of how direct response marketing works
  • Books and social accounts as a passage that is pointing to a central hub and funnel
  • How he tracks communications to know what people have and haven’t done
  • The particular structure he uses for his emails and content
  • Dual Path Readership
  • Facebook vs. YouTube
  • Aware and unaware market
  • How he uses YouTube and creates engagement for his videos
  • Discussing selling pitches in videos
  • How to know how much free stuff to give
  • Why you want your competition to pay attention to you
  • Proprietary language used by Dr. Anthony


Links mentioned in the podcast