In this podcast, Mel Telecican helps you navigate the myriad of ways individuals and business can leverage, productise and monetise knowledge and business data. Mel interviews guests about the obstacles, benefits and results experienced by people who have done it themselves for their own or other’s businesses. Monetising Knowledge the podcast, was born out of a need to discern the best approach to ‘work smarter and not harder’. To do that, Mel speaks with experts in their fields to talk about licensing IP, app development, video marketing for conversion, content marketing, online courses, pricing psychology, affiliate networks, media, podcasting, events/retreats/conferences, membership sites, masterminds, product development, speaking/pitching, webinars, audio books, quiz/diagnostic dev, blogging, vlogging, even software development.
In this episode, I talk to Peter Burgess who helps small to medium-sized enterprises systemise and automate their businesses.
Peter is the founder of Olivitek Software who specialise in custom software development, technical consultancy and data consultancy (BI and data visualization). As a software developer, Peter works out if businesses need a software solution built for them of if they could use an off-the-shelf product to meet their needs.
In this episode we cover:
The story of how Peter came into the software development business
His first tech gig at Nokia and how they worked on software
His journey from IBM to building his own company in Australia
Application or Solution Right Mapping and Roadmapping – Peter’s processes in creating software for his clients
Common off-the-shelves solutions that can be used and make an impact for marketing, sales, and schedules
Situations where custom systems and integrations may be needed
Systems and how they help you see information and statistics that can create dashboards to help you see data quickly
Why feedback from the market is important
Peter’s examples of changes and impacts in businesses because of the Roadmapping process
The benefits of Roadmapping
The importance of understanding the business motivation for a project
Return on Investments and timeframes to achieve it.