insights from businesses

In this podcast, Mel Telecican helps you navigate the myriad of ways individuals and business can leverage, productise and monetise knowledge and business data. Mel interviews guests about the obstacles, benefits and results experienced by people who have done it themselves for their own or other’s businesses. Monetising Knowledge the podcast, was born out of a need to discern the best approach to ‘work smarter and not harder’. To do that, Mel speaks with experts in their fields to talk about licensing IP, app development, video marketing for conversion, content marketing, online courses, pricing psychology, affiliate networks, media, podcasting, events/retreats/conferences, membership sites, masterminds, product development, speaking/pitching, webinars, audio books, quiz/diagnostic dev, blogging, vlogging, even software development.

Angela Henderson

33. Angela Henderson: Foundations for business

Foundations for business with Angela Henderson

In this episode, I talk to Angela Henderson, owner of Finlee + Me and Angela Henderson Consulting. Finlee + Me has had great success in the online e-commerce space with her prolific and highly structured content marketing strategy. She has had partnerships with big brands such as Netflix and knows what it really takes to build a strong brand with a good foundation


In this episode we cover:

  • Rundown of her success with Finley and me and how it started
  • Networking with businesses in the same industry as well as with businesses from different industries
  • Having a strategy for getting partnerships
  • How personal stuff resonates more with people
  • Angela working with the niche area of business start-ups
  • Identifying ideal clients and tailoring content around it
  • The importance of websites and how you make it work for and speak to your audience
  • Google analytics
  • Growing your email list
  • The importance of human connection in your business
  • The need for SEO to be found organically
  • An example of how a website and SEO worked for one of Angela’s clients
  • Key to retaining clients
  • How outsourcing can help you and your business


Links mentioned in the podcast

Angela Henderson Consulting Website

Finlee + Me

Australian Business Collaborative Facebook Group

Business & Life Conversations Podcast

32. Ale Wiecek: Design thinking for increased profitability

Design thinking for increased profitability with Ale Wiecek

In this episode, I talk to Ale Wiecek, founder of SqrOne and a Customer Experience Design Consultant and Design Thinking Specialist.

We talk about design thinking – the 5-stage process, implementing it in your business, and the do’s and don’ts of the approach. It allows businesses to create new products, services, and/or optimize their current offering.


In this episode we cover:

  • Ale’s work history and how she came to develop her own consulting firm
  • The case of businesses not being as customer-centric as they think
  • Process of design thinking and its importance for developing products and services
  • Explanations and examples of the 5 Stages
  • 1st stage: Empathy – understanding the customers, the 5 whys, conducting interviews or observations, identifying the characteristics of your market
  • 2nd stage: Define – looking at the data you’ve collected
  • 3rd Stage: Ideation – potential phase to solve problems, the importance of the mash-up idea by Ideo and some concrete examples to learn from, brainstorming with your team
  • 4th Stage: Prototype – prototyping your product, the different types of prototypes
  • 5th Stage: Testing – showing your client the product and getting feedback
  • The length of the design thinking process from start to finish
  • The Design Sprint Methodology by Jake Knapp
  • Power of getting someone external to do this process for your business


Links mentioned in the podcast