insights from businesses

In this podcast, Mel Telecican helps you navigate the myriad of ways individuals and business can leverage, productise and monetise knowledge and business data. Mel interviews guests about the obstacles, benefits and results experienced by people who have done it themselves for their own or other’s businesses. Monetising Knowledge the podcast, was born out of a need to discern the best approach to ‘work smarter and not harder’. To do that, Mel speaks with experts in their fields to talk about licensing IP, app development, video marketing for conversion, content marketing, online courses, pricing psychology, affiliate networks, media, podcasting, events/retreats/conferences, membership sites, masterminds, product development, speaking/pitching, webinars, audio books, quiz/diagnostic dev, blogging, vlogging, even software development.

35. Stevie Dillon: Monetising social media

Monetising social media with Stevie Dillon

In this episode Stevie Dillon, Director of Stevie Says Social, talks to us about the use of social media for service-based businesses. Stevie shares her ideas about turning advertisements into converted customers and the 4 areas that businesses need to consider to do this effectively.

In this episode we cover:

  • The story of how Stevie transitioned from being a lawyer to her business of social media marketing
  • How digital marketing targets your specific market
  • The reason why businesses need appealing and valuable content
  • 4 areas to consider in a business’ framework for unpacking their marketing approach
  • The importance of personal versus business branding
  • Why businesses need to identify their current and ideal clients
  • Stevie does a marketing case study
  • Key tips to make your business stand out


Links mentioned in the podcast

Stevie Says Social Website

Stevie Says Social Instagram

Download the 59 Methods to Monetize Your Knowledge

34. Chris Davis: Marketing automation must-haves

Marketing automation must-haves with Chris Davis

In this episode, I talk to Chris Davis, the Director of Education of Active Campaign.  Regardless of which email marketing software you use, tune in to this episode as Chris explains the 5 essential marketing automations.


In this episode we cover:

  • What email marketing automations are and why businesses need it
  • How automation enhances the human touch in your business
  • The impact of social media on transactions online
  • The importance of personalization
  • Explanation of essential data points that every business should be looking at
  • Why service-based businesses are the best businesses to automate
  • The foundational piece of success in automation
  • The three steps to building an automation
  • Tags, segmentation and how they work; and
  • Explanations and examples of the 5 key automations.


Links mentioned in the podcast

Chris Davis LinkedIn

Active Campaign Website

Download the 59 Methods to Monetize Your Knowledge