insights from businesses

In this podcast, Mel Telecican helps you navigate the myriad of ways individuals and business can leverage, productise and monetise knowledge and business data. Mel interviews guests about the obstacles, benefits and results experienced by people who have done it themselves for their own or other’s businesses. Monetising Knowledge the podcast, was born out of a need to discern the best approach to ‘work smarter and not harder’. To do that, Mel speaks with experts in their fields to talk about licensing IP, app development, video marketing for conversion, content marketing, online courses, pricing psychology, affiliate networks, media, podcasting, events/retreats/conferences, membership sites, masterminds, product development, speaking/pitching, webinars, audio books, quiz/diagnostic dev, blogging, vlogging, even software development.

37. Anthony English: How to fix your pitch

Mel Telecican interviews Anthony English: In this show, Anthony shares examples of how individuals and business owners can create interest and intrigue in what they do, even when they consider it to be an area of work people know and understand (or may even find boring!). He specialises in helping technically/academically-minded people to effective communicate their value to prospective customers.

In this episode we cover:

  • The story of how Anthony started in tech sales communication.
  • Methods for introducing your business, career, or product through a unique pitch.
  • Real examples of standard business pitches and how they were improved to stand out.
  • How and why talking to people who will never be your clients can lead you to getting your ideal clients.
  • Anthony’s methodology to developing a memorable pitch
  • How to have effective sales conversations. 

Links mentioned in the podcast

Anthony English Website

Article on The Taxidermist

Follow Anthony on LinkedIn

36. Adam Franklin: High-trust business marketing

Mel Telecican interviews Adam Franklin, co-founder of BlueWire Media, shares with us how they help clients build trust by identifying and integrating 3 important pillars in business.

In this episode we cover:

  • Adam shares their company’s marketing strategy
  • How their company evolved from being a digital marketing agency to becoming an education-based company specialising in high-trust, relationship-based businesses
  • The 3 pillars they use for clients and how it helps bring in high ticket sales
  • The importance of knowing where to post your content to engage and reach your clients
  • The types of content and formats you need to use in your posts to attract clients
  • Identify and learn how to distribute and package your assets
  • How to effectively use the primary business tool that allows you to interact with clients

Links mentioned in the podcast

Bluewire Media Website

Follow Adam on LinkedIn