In this podcast, Mel Telecican helps you navigate the myriad of ways individuals and business can leverage, productise and monetise knowledge and business data. Mel interviews guests about the obstacles, benefits and results experienced by people who have done it themselves for their own or other’s businesses. Monetising Knowledge the podcast, was born out of a need to discern the best approach to ‘work smarter and not harder’. To do that, Mel speaks with experts in their fields to talk about licensing IP, app development, video marketing for conversion, content marketing, online courses, pricing psychology, affiliate networks, media, podcasting, events/retreats/conferences, membership sites, masterminds, product development, speaking/pitching, webinars, audio books, quiz/diagnostic dev, blogging, vlogging, even software development.
In this episode we are talking about app development. Have you ever considered apps for your business? There are a whole range of apps out there that are quite useless. But we’re going to talk about how they can be quite valuable in the sales funnel as well as how apps can help with business efficiencies as well.
Nathan Challen from Envisage Apps talks about the process of getting apps developed and discusses the types of apps there are to leverage, productise and monetise our knowledge.
In this interview we cover:
Using apps to take business to another level
Why businesses are getting apps developed
Using apps to disrupt new and current businesses
The emerging technologies/data points available to apps through the smartphone
The importance of the win/win situation – business objectives and user experience
The types of apps and difference in pricing
What native means in app terminology
Examples of the apps developed by Envisage Apps
Insights to the dashboard about how data can be used in business
Why some apps get traction and others don’t
The importance of a good, clear user experience
Attracting new prospects at the top of the funnel
Marketing your app to find a new audience
Using Facebook to test your app and tweak features
The process of engaging an app developer
What obstacles stop people getting their App developed
Insights into choosing an App Developer (local or remote)