insights from businesses

38. Lindsay Kirsch: How to create a successful online course

Lindsay Kirsch, an Online Course Creation Specialist, joins us in this episode as we talk about creating online courses for your business. She has been in the learning and development space for 12 years working with big brands like Johnson & Johnson, AT&T, the University of Phoenix and the University of Buffalo.

In this episode we cover:

  • The story of how Lindsay came to work in this space.
  • The role that instruction performance technology plays in course creation.
  • The important elements that help create an effective course.
  • How to deliver and launch your course in the best way possible.
  • Ways to gauge the effectiveness of your course.
  • The dangers on the proliferation of online courses.
  • Ideas on how book authors can launch courses.
  • Pricing and payment strategies you should practice.

Links mentioned in the podcast

Monetising Knowledge Community Facebook

Follow Lindsay on LinkedIn

37. Anthony English: How to fix your pitch

Mel Telecican interviews Anthony English: In this show, Anthony shares examples of how individuals and business owners can create interest and intrigue in what they do, even when they consider it to be an area of work people know and understand (or may even find boring!). He specialises in helping technically/academically-minded people to effective communicate their value to prospective customers.

In this episode we cover:

  • The story of how Anthony started in tech sales communication.
  • Methods for introducing your business, career, or product through a unique pitch.
  • Real examples of standard business pitches and how they were improved to stand out.
  • How and why talking to people who will never be your clients can lead you to getting your ideal clients.
  • Anthony’s methodology to developing a memorable pitch
  • How to have effective sales conversations. 

Links mentioned in the podcast

Anthony English Website

Article on The Taxidermist

Follow Anthony on LinkedIn