In this podcast, Mel Telecican helps you navigate the myriad of ways individuals and business can leverage, productise and monetise knowledge and business data. Mel interviews guests about the obstacles, benefits and results experienced by people who have done it themselves for their own or other’s businesses. Monetising Knowledge the podcast, was born out of a need to discern the best approach to ‘work smarter and not harder’. To do that, Mel speaks with experts in their fields to talk about licensing IP, app development, video marketing for conversion, content marketing, online courses, pricing psychology, affiliate networks, media, podcasting, events/retreats/conferences, membership sites, masterminds, product development, speaking/pitching, webinars, audio books, quiz/diagnostic dev, blogging, vlogging, even software development.
Simon Dell, Digital Marketer and Managing Director at simondell.com shares the four stage process he uses when planning to market a client’s product. We talk about the process involved in determining where the marketing budget is best spent and considerations to make before you decide on your marketing approach.
In this episode we cover:
The importance of a marketing budget to drive product sales
Ways to hone in on your target market
How your market receives information in varying ways & how to use it to your advantage
How to determine the marketing approach to have the best return on investment
Identification of ways to generate business – simple & complex
Availability of free tools like Google Analytics and it’s application
The danger of selecting one advertising channel
How to track marketing campaign effectiveness
The three areas of marketing Simon recommends businesses cover
Buyer cycles and why you need to know yours
The most commonly overlooked marketing opportunity in business
A useful approach to identify why people have bought from your competitors
The importance of contingency methods in customer touch points
An example of on-boarding processes that drive increased lead conversions
The key area that the majority of businesses overlook that can drive significant future business; and
The most powerful question you can ask your customers.
Lindsay Kirsch, an Online Course Creation Specialist, joins us in this episode as we talk about creating online courses for your business. She has been in the learning and development space for 12 years working with big brands like Johnson & Johnson, AT&T, the University of Phoenix and the University of Buffalo.
In this episode we cover:
The story of how Lindsay came to work in this space.
The role that instruction performance technology plays in course creation.
The important elements that help create an effective course.
How to deliver and launch your course in the best way possible.
Ways to gauge the effectiveness of your course.
The dangers on the proliferation of online courses.
Ideas on how book authors can launch courses.
Pricing and payment strategies you should practice.