1. Mel Telecican: Introduction to Monetising Knowledge the podcast
Welcome to the Monetising Knowledge Podcast hosted by Mel Telecican
Mel Telecican Monetising Knowledge comes from the acknowledgement that there are many feasible ways to reach a larger market and create additional revenue streams in business.
Repurposing or applying knowledge to create multiple touchpoints for our customers and our brands can be developed in countless ways.
Self-publishing, data mining, online courses, podcasting, publishing, software products, licensing, masterminds, video/social media series, quiz development, retreats, app development…the list goes on and on.
The Monetising Knowledge event and podcast will bring together a range of individuals who have either done it for themselves or help others leverage, productise and monetise their knowledge.
Guests will share their story, who was involved, what the outcomes were and what was learned as a result. We’re talking about the wins, the tips and the obstacles to avoid.
In this episode Mel Telecican will be covering the points listed below.
As the Founder and Director of two businesses, Mel Telecican knows that her business offers proven ways to leverage, productise and monetise – but they are not the only opportunities. The method needs to fit the business objectives and trajectory. As a business owner and as a speaker, it made sense for Mel to seek up-to-date proof rather than learning from older resources. So Mel now investigates all of the methods and shares them with other like-minded individuals through her podcast – Monetising Knowledge.
Topics that will be covered on this podcast will include:
- Licensing IP
- App Developers and how apps fit into your sales funnel
- Systems and processes
- Video Marketing
- Content Marketing
- Online Courses
- Pricing psychology
- Affiliate network specialists
- Media and podcasting
- Live events
- Membership sites
- Product Development
- Communication and pitching
- Online diagnostics tools/quizzes
- Software development