39. Simon Dell: The roadmap to marketing your product successfully

Simon Dell, Digital Marketer and Managing Director at simondell.com shares the four stage process he uses when planning to market a client’s product. We talk about the process involved in determining where the marketing budget is best spent and considerations to make before you decide on your marketing approach.

In this episode we cover:

  • The importance of a marketing budget to drive product sales
  • Ways to hone in on your target market
  • How your market receives information in varying ways & how to use it to your advantage
  • How to determine the marketing approach to have the best return on investment
  • Identification of ways to generate business – simple & complex
  • Availability of free tools like Google Analytics and it’s application
  • The danger of selecting one advertising channel
  • How to track marketing campaign effectiveness
  • The three areas of marketing Simon recommends businesses cover
  • Buyer cycles and why you need to know yours
  • The most commonly overlooked marketing opportunity in business
  • A useful approach to identify why people have bought from your competitors
  • The importance of contingency methods in customer touch points
  • An example of on-boarding processes that drive increased lead conversions
  • The key area that the majority of businesses overlook that can drive significant future business; and
  • The most powerful question you can ask your customers.

Links mentioned in the podcast

Monetising Knowledge Community Facebook

Find Simon Dell’s Agency Website

Follow Simon on LinkedIn

Find Simon Dell on Twitter