1 November, 20178 October, 2018 by Mel Telecican

5. Danielle Lewis: Influencer Marketing

Influencer Marketing

In this episode we are joined by Danielle Lewis, the CEO and founder of Scrunch, a marketing platform that connects brands with social influencers.

Scrunch is a data-driven Influencer Marketing platform that enables brands and agencies to discover the right bloggers and social media Influencers.

Scrunch has one of the world’s largest Influencer databases with over 20 million profiles and billions of datapoints. The platform makes it easy to get the data you need about your Influencers, plus has some awesome CRM and outreach style functions to make managing your campaigns easy.

In this episode we cover:

What is influencer marketing
What protections are in place to make sure you get value from influencers
Why influencers are not just for the beauty and retail industries
Content and how to link to your sales and lead funnels
Examples of how brands use influencers through content creation, amplification and awareness, SEO and event marketing
How reach demands pricing levels for influencer marketing
Types of campaigns between brands and influencers and what works best
What type of access brands get to influence audiences
Disclosure of paid endorsements
Case studies of influencer campaigns for non – lifestyle brands
How influencer marketing fit into your overall marketing and sales funnels
What call to actions work best for B2B campaigns
Obstacles facing the influencer marketing industry
The importance of education in this industry and what the future holds
Data points to look at for influencer marketing