34. Chris Davis: Marketing automation must-haves
Marketing automation must-haves with Chris Davis
In this episode, I talk to Chris Davis, the Director of Education of Active Campaign. Regardless of which email marketing software you use, tune in to this episode as Chris explains the 5 essential marketing automations.
In this episode we cover:
- What email marketing automations are and why businesses need it
- How automation enhances the human touch in your business
- The impact of social media on transactions online
- The importance of personalization
- Explanation of essential data points that every business should be looking at
- Why service-based businesses are the best businesses to automate
- The foundational piece of success in automation
- The three steps to building an automation
- Tags, segmentation and how they work; and
- Explanations and examples of the 5 key automations.