34. Chris Davis: Marketing automation must-haves

Marketing automation must-haves with Chris Davis

In this episode, I talk to Chris Davis, the Director of Education of Active Campaign.  Regardless of which email marketing software you use, tune in to this episode as Chris explains the 5 essential marketing automations.


In this episode we cover:

  • What email marketing automations are and why businesses need it
  • How automation enhances the human touch in your business
  • The impact of social media on transactions online
  • The importance of personalization
  • Explanation of essential data points that every business should be looking at
  • Why service-based businesses are the best businesses to automate
  • The foundational piece of success in automation
  • The three steps to building an automation
  • Tags, segmentation and how they work; and
  • Explanations and examples of the 5 key automations.


Links mentioned in the podcast

Chris Davis LinkedIn

Active Campaign Website

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