30. Dr Anthony Metivier: Direct response marketing
Direct response marketing with Dr Anthony Metivier
In this episode, I talk to Dr Anthony Metivier, book author and ambassador for Thinkific. We talk about marketing products effectively including his own product the Magnetic Memory Method.
In this episode we cover:
- Experience and knowledge in leveraging IP where he has created an ecosystem that has helped a lot of people
- How he stumbled upon memory teaching
- The story and catalyst of how he started this kind of teaching
- Explanation of how direct response marketing works
- Books and social accounts as a passage that is pointing to a central hub and funnel
- How he tracks communications to know what people have and haven’t done
- The particular structure he uses for his emails and content
- Dual Path Readership
- Facebook vs. YouTube
- Aware and unaware market
- How he uses YouTube and creates engagement for his videos
- Discussing selling pitches in videos
- How to know how much free stuff to give
- Why you want your competition to pay attention to you
- Proprietary language used by Dr. Anthony
