27. Georgia Thomas: Protecting Your Products and Services
Protecting Your Products and Services
In this episode, I interview Georgia Thomas, author of The Small Business Legal Toolkit, and we talk about protecting your business’ products and services.
In this episode we cover:
- Georgia’s services for small businesses with a special focus on Intellectual Property
- Coaches trademarking their product and program names and copywriting content
- Testing where value lies before trademarking your program and identifying the level of protection you need
- How trademarking classifications work and its cost
- Georgia’s Legal Mapping Strategy Sessions for business owners and what it covers
- Georgia’s book and her experience with businesses who have availed her services beyond the startup phase
- The importance of Intellectual Property, licensing and how it works
- Building an Asset bank and its use
- Misconceptions about trademarks – its purpose, what they are and aren’t
- How international trademarks work
- Issues with tagging for key names or key terms with trademarks
- Working with a lawyer you can connect with and who understands how your business runs
