2. Simon Knapp: Video content marketing
Video Content Marketing
In this episode we are joined by Simon Knapp, Cofounder and CEO from Pixmoto. He is passionate about retail, a digital enthusiast and data lover. Today Simon Knapp talks about video marketing as a tool for storytelling and sales.
In this episode we cover
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The connection between ecommerce and analytic performance of experiences – time spent, user activity, tracking devices
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How Pixmoto connects the eCommerce channel to digital video, so that customers can buy products while they’re watching their video online.
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Importance of having both a customer and client focus in your video marketing
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Why you should have competitors in your market
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The importance of having a customer centric focus in storytelling
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How Zara’s retail strategy of fast fashion is creating a fear of missing out and creating in store demand, and how numbers plus speed drive Zara’s core strategy
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Why datas and numbers are the new digital currency and how they can show client a real metric on their return on investment
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The challenges facing influencer marketing
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The importance of putting out good content and learning to see what works
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How video marketing is a long game.
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The ideal length of videos and distribution across multiple platforms
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How Pixmoto are creating native videos for publishers that allows readers to choose between video and the written word and the surprising results.
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How to use data collected in making marketing decisions and analysing your return on investment
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The importance of still having a human touch in your business to help build trust
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How Simon works with an Advisory Board and the difference it has made in their business journey
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Importance of having patience and belief in business
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Understanding the marketplace holds all the answers
Links mentioned in the podcast
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Monetising Knowledge Podcast Facebook Group
