13 November, 201711 October, 2018 by Mel Telecican

10. Dr Emily Verstege: Online quiz & diagnostic tool development

Online quiz & diagnostic tool development

Dr Emily Verstege In this episode we are joined by Dr Emily Verstege about the untapped area of online diagnostics and quizzes for monetizing your knowledge and building a thought leader status.

In this interview we cover:

How she teaches influencers, experts, thought leaders to build diagnostic surveys to help build their profile
How diagnostic tools can help to create warm leads and increase your conversion rates
Using diagnostic tools on your website as a lead magnet
Shaping content and teachings to deliver relevant treatments and outcomes
How the power of personalised content can help gain great traction for prospects
Why you need to reverse engineer when building your diagnostic tool
How a family tragedy lead her to change your career
How the New York Times used a reader survey to get the most clicked on article in that year
How a bespoke marketing diagnostic tool has helped a personal branding expert to grow the speaking side of her business and how she uses that to customise her keynotes
Using a diagnostic tool to drive website traffic, captures leads, engagement on social media and be the connecting link between your offline and online marketing
Using a diagnostic tool to segment your database and identify areas for new products
How to utilise the information gathered from a diagnostic tool to create a leveraged position and in turn assist in authoring a book
Measuring the return on investment on a creating a diagnostic tool