{"id":1857,"date":"2018-04-09T05:00:53","date_gmt":"2018-04-08T19:00:53","guid":{"rendered":"https:\/\/monetisingknowledge.com\/?p=1857"},"modified":"2018-10-11T12:16:37","modified_gmt":"2018-10-11T02:16:37","slug":"24-creating-assets-from-intellectual-property-with-jacob-aldridge","status":"publish","type":"post","link":"https:\/\/monetisingknowledge.com\/24-creating-assets-from-intellectual-property-with-jacob-aldridge\/","title":{"rendered":"24. Jacob Aldridge: Creating Assets from Intellectual Property"},"content":{"rendered":"<h2>Creating Assets from Intellectual Property<\/h2>\n<p dir=\"ltr\">In this episode I talk with Jacob Aldridge from businessDEPOT about how he is helping small business owners to identify and develop products from their IP.<\/p>\n<p dir=\"ltr\">Over the past 12 years, more than 300 active growth businesses in Australia, the UK, and Asia-Pacific have worked with Jacob in his role as an international Business Coach, Partner and Advisor.<\/p>\n<p dir=\"ltr\">As Director of Advisory at businessDEPOT, Jacob Aldridge is working one-on-one with SME businesses and directors, while also leading the development of the Strategic Advisory services across Workshops, Group Programs, and Online business guidance.<\/p>\n<div>\u200b<\/div>\n<p>&nbsp;<\/p>\n<h3><strong>In this episode we cover:<\/strong><\/h3>\n<ul>\n<li>How professional service-based business can use technology to convert time and their knowledge into tools and products to grow and scale their offerings.<\/li>\n<li>The time for money trap business owners fall into.<\/li>\n<li>How Brandonian has used their owner&#8217;s IP as a way to train up their staff and develop a diagnostic tool as pre-qualifying lead generator.<\/li>\n<li>Recognizing how valuable your knowledge and expertise is as IP that can be used to grow and scale your business.<\/li>\n<li>The process of creating and documenting your IP.<\/li>\n<li>How Business Depot&#8217;s new niche Real Estate Principal business coaching product Real Reach came about and the challenges faced in launching a collaborative based online training program.<\/li>\n<li>The importance of ensuring there is a market for your product before create anything.<\/li>\n<li>Why getting an external perspective is so important when trying to identify and monetise your IP.<\/li>\n<li>The process of Blackboard Fridays, Business Depot&#8217;s weekly content marketing activity and how they repurpose that content across multiple platforms.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Links mentioned in the podcast<\/strong><\/h3>\n<p><a href=\"http:\/\/businessdepot.com.au\/\">Business Depot<\/a><\/p>\n<p><a href=\"https:\/\/monetisingknowledge.com\/3-video-leveraging-events-tys-cobb\/\">Tyson Cobb interview<\/a><\/p>\n<p><a href=\"http:\/\/offers.businessdepot.com.au\/blackboard-fridays\">Blackboard Fridays<\/a><\/p>\n<p><a href=\"http:\/\/brandonian.com\/\">Brandonian<br \/>\n<\/a><\/p>\n<p><iframe loading=\"lazy\" style=\"width: 100%; height: 200px;\" src=\"https:\/\/player.whooshkaa.com\/player\/episode\/id\/184173?background_color=%23FFFFFF&amp;sharing=true\" width=\"100%\" height=\"200\" frameborder=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating Assets from Intellectual Property In this episode I talk with Jacob Aldridge from businessDEPOT about how he is helping [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1857"}],"collection":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/comments?post=1857"}],"version-history":[{"count":8,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1857\/revisions"}],"predecessor-version":[{"id":2060,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/posts\/1857\/revisions\/2060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/media\/1858"}],"wp:attachment":[{"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/media?parent=1857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/categories?post=1857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monetisingknowledge.com\/wp-json\/wp\/v2\/tags?post=1857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}